Assessing the Theatrical Components of the Service Encounter: A Cluster Analysis Examination

Stephen J Grove, Raymond P Fisk and Michael J Dorsch

The Service Industries Journal, 1998, vol. 18, issue 3, 116-134

Date: 1998
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DOI: 10.1080/02642069800000035

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The Service Industries Journal is currently edited by Eileen Bridges, Professor Domingo Ribeiro, Ronald Goldsmith, Barry Howcroft and Youjae Yi

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