Business Performance in the UK Hotel Sector - Does it Pay to be Market Oriented?

A. Sargeant and M. Mohamad

The Service Industries Journal, 1999, vol. 19, issue 3, 42-59

Abstract: This article reports the findings ofa postal survey of 200 of the UK's largest hotel groups. The results clearly indicate that many organisations have yet to achieve a market orientation and that a focus on competitors is frequently absent. Thirty five per cent of hotels remain sales oriented, although no adverse effects on performance would yet appear to be evident. This study found no link between the degree o f market orientation attained and the performance o f the business as measured by profitability and turnover.

Date: 1999
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DOI: 10.1080/02642069900000029

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The Service Industries Journal is currently edited by Eileen Bridges, Professor Domingo Ribeiro, Ronald Goldsmith, Barry Howcroft and Youjae Yi

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