Importance of service for manufacturers: conclusions of an empirical study

Catherine Madrid

The Service Industries Journal, 2003, vol. 23, issue 1, 167-194

Abstract: This article proposes a conceptual framework for co-operation strategies in industrial channels: the service relationship. A manufacturer may develop into an industrial distributor; the author proposes a typology of service strategies based on observation of French small and medium sized enterprises. The impact of these strategies on supremacy and co-operation mechanisms is then examined.

Date: 2003
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Persistent link: https://EconPapers.repec.org/RePEc:taf:servic:v:23:y:2003:i:1:p:167-194

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DOI: 10.1080/02642060412331300832

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The Service Industries Journal is currently edited by Eileen Bridges, Professor Domingo Ribeiro, Ronald Goldsmith, Barry Howcroft and Youjae Yi

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