Customer perceptions of service dimensions: American and Asian perspectives

Lawrence F. Cunningham, Clifford E. Young and Moonkyu Lee

The Service Industries Journal, 2005, vol. 25, issue 1, 43-59

Abstract: This article reports the results of a study that examined how US, Korean and Taiwanese customers perceived and classified a set of 13 services based on multidimensional scaling (MDS). Service classifications were developed on a perceptual space where the actual services were mapped for three countries, US, Korea and Taiwan. The results suggest service perceptions and classifications. The dimensions and correlations for the classifications and services displayed many consistencies and some differences among American, Korean and Taiwanese consumers. Directions for future academic research and managerial implications are cited and discussed.

Date: 2005
References: View complete reference list from CitEc
Citations: View citations in EconPapers (3)

Downloads: (external link)
http://hdl.handle.net/10.1080/0264206042000302405 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:servic:v:25:y:2005:i:1:p:43-59

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/FSIJ20

DOI: 10.1080/0264206042000302405

Access Statistics for this article

The Service Industries Journal is currently edited by Eileen Bridges, Professor Domingo Ribeiro, Ronald Goldsmith, Barry Howcroft and Youjae Yi

More articles in The Service Industries Journal from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().