 The new role of the corporate and functional strategies in the tourism sector: Spanish small and medium-sized hotelsDomingo Ribeiro Soriano The Service Industries Journal, 2005, vol. 25, issue 4, 601-613 Abstract: This article aims at establishing the presence or lack of possible relationships between the existence of a logical global strategy definition in Spanish small and medium-sized hotels and its links with functional or department strategies involving four areas -- marketing, technology, human resources and finance. Results show that there is a relationship between enterprise size -- using business turnover as a yardstick -- and the proper definition of technology, human resources and finance functions. There is also a relationship between enterprise size, determined by the number of employees, and an adequate definition of corporate strategy and technology and human resources department functions. A binding relationship has been found to exist between marketing and human resources department policies, between technology and finance policies, and lastly between the areas of human resources and finance. A relationship has also been established between strategies devised by enterprise management and policies conducted by marketing and technology departments. Date: 2005 Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:taf:servic:v:25:y:2005:i:4:p:601-613 Ordering information: This journal article can be ordered from DOI: 10.1080/02642060500092469 Access Statistics for this article The Service Industries Journal is currently edited by Eileen Bridges, Professor Domingo Ribeiro, Ronald Goldsmith, Barry Howcroft and Youjae Yi More articles in The Service Industries Journal from Taylor & Francis Journals |
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