Purchased, modified, created: consumer voices in experience gifts

Jackie Clarke

The Service Industries Journal, 2007, vol. 29, issue 9, 1171-1182

Abstract: Gift-giving behaviour is an established topic in consumer research, but little is known about the phenomenon of experiences as gifts. Experience companies are only part of the market; hospitality, tourism, leisure and entertainment providers also have the potential to offer such gifts. Using real-life consumer accounts, this research explores the behaviour associated with purchased, modified and created experience gifts. The findings show that consumers act as adaptors and competitors as well as purchasers, make specific use of information technology and use ‘donor resources’ to convey meaning in ways unappreciated by industry in this wider portrayal of the experience gift sector.

Date: 2007
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DOI: 10.1080/02642060701846796

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The Service Industries Journal is currently edited by Eileen Bridges, Professor Domingo Ribeiro, Ronald Goldsmith, Barry Howcroft and Youjae Yi

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