Supplier involvement and customer involvement effect on new product development success in the financial service industry

Shu-Hua Chien and Jyh-jye Chen

The Service Industries Journal, 2008, vol. 30, issue 2, 185-201

Abstract: This research investigates the relationship between customer involvement, supplier involvement, cross-functional department integration, and new product development (NDP) in the financial services industry. A survey tool was constructed and pre-tested. A total of 125 effective questionnaires distributed to financial services firms in Taiwan were returned. We found that customer involvement has a significant positive effect on the NPD process and on cross-functional integration, whereas cross-functional integration has a significant positive effect on the NPD process.

Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:taf:servic:v:30:y:2008:i:2:p:185-201

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DOI: 10.1080/02642060802116354

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The Service Industries Journal is currently edited by Eileen Bridges, Professor Domingo Ribeiro, Ronald Goldsmith, Barry Howcroft and Youjae Yi

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