Reply to: pricing of card payment services in Scandinavian banking: a comment, by Leo Van Hove

Magnus Willesson

The Service Industries Journal, 2010, vol. 31, issue 11, 1799-1807

Abstract: A comment on the previously published paper ‘Pricing of card payment services in Scandinavian banking’ has been written by Leo Van Hove and published in this issue of The Service Industries Journal ; it suggests alternative analytical approaches and other implications of the results. This reply develops the study further, providing new presentations of the empirical data and discussing its conclusions. The suggestions and approaches provided by Van Hove do not change the conclusions drawn in the paper, and in-depth implications of the results in a wider context are outside the scope of the paper. However, this reply proposes further empirical studies regarding the pricing of card payment services.

Date: 2010
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DOI: 10.1080/02642069.2011.540756

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