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Roles of 'small- and medium-sized enterprises' in service industry innovation: a case study on leisure agriculture service in tourism regional innovation

Shih-Ming Hsu, Pei-Hung Hsieh and Soe-Tsyr Yuan

The Service Industries Journal, 2013, vol. 33, issue 11, 1068-1088

Abstract: This study combines service-dominant logic (SDL) with industry cluster theory to analyze the evolution of leisure agriculture service in Taiwan. The result shows that cooperation among small- and medium-sized enterprises (SMEs) can increase customer willingness to participate in value co-creation. Customer-driven cooperation among SMEs drives SMEs to increase their competitiveness and thus overcome their disadvantages in resources and capabilities. Additionally, the four-stage evolution of leisure agriculture service is identified to help tourism SMEs understand their positions and suggest appropriate strategies for achieving sustainable development and it also reveals a shifting paradigm from goods-dominant logic to SDL in tourism industry.

Date: 2013
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Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:taf:servic:v:33:y:2013:i:11:p:1068-1088

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DOI: 10.1080/02642069.2011.623773

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The Service Industries Journal is currently edited by Eileen Bridges, Professor Domingo Ribeiro, Ronald Goldsmith, Barry Howcroft and Youjae Yi

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