Service willingness and senior tourists: knowledge about aging, attitudes toward the elderly, and work values

Anita Zichun Chu and Regina Juchun Chu

The Service Industries Journal, 2013, vol. 33, issue 12, 1148-1164

Abstract: With the increase in the number of senior tourists, it is important to understand the attitude of tourism professionals and their skills in serving aged tourists. A total of 381 tourism professionals participated in this study. Structural equation modeling results show that attitudes toward the elderly play the major role in predicting service willingness. Gaining knowledge about aging will indirectly predict service willingness through a change in attitudes. Intrinsic and prestige aspects of work value (WV) better explain service willingness to senior tourists, while extrinsic WV is non-significant and social WV has an indirect effect on willingness. The results also suggest that real interaction experiences with the elderly can successfully change attitudes toward them.

Date: 2013
References: View complete reference list from CitEc
Citations: View citations in EconPapers (4)

Downloads: (external link)
http://hdl.handle.net/10.1080/02642069.2011.628659 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:servic:v:33:y:2013:i:12:p:1148-1164

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/FSIJ20

DOI: 10.1080/02642069.2011.628659

Access Statistics for this article

The Service Industries Journal is currently edited by Eileen Bridges, Professor Domingo Ribeiro, Ronald Goldsmith, Barry Howcroft and Youjae Yi

More articles in The Service Industries Journal from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().