A comparative analysis of the entrepreneurial orientation/growth relationship in service firms and manufacturing firms

J.P. Coen Rigtering, Sascha Kraus, Fabian Eggers and Søren H. Jensen

The Service Industries Journal, 2014, vol. 34, issue 4, 275-294

Abstract: This article builds on the recently increasingly mentioned notion that entrepreneurship in the service sector is a worthwhile, but clearly underresearched topic. Using a sample of 1,612 small- and medium-size enterprises from the four German-speaking countries Germany, Austria, Switzerland, and Liechtenstein, and using structural equation modeling, this article finds that service firms have a significantly higher entrepreneurial orientation (EO) than manufacturing firms - both on the overall level as well as for each of the three sub-categories proactiveness, innovativeness, and risk-taking. With regards to the positive relationship between a firm's EO and its growth aspirations, nevertheless, no significant differences could be identified. Accordingly, this study shows that EO is a strategic orientation of highest value for service firms as well, under the premise of growth-orientation.

Date: 2014
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Citations: View citations in EconPapers (23)

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DOI: 10.1080/02642069.2013.778978

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