Self-identification with a heritage tourism site, visitors’ engagement and destination loyalty: the mediating effects of overall satisfaction

Ziad Alrawadieh, Girish Prayag, Zaid Alrawadieh and Motasem Alsalameen

The Service Industries Journal, 2019, vol. 39, issue 7-8, 541-558

Abstract: This study assesses a conceptual model that postulates relationships between self-identification with a heritage site, engagement at the site, overall satisfaction and destination loyalty. The study contributes to the limited literature examining visitor engagement and its relationship with several other psychological variables. A survey of visitors in Petra, Jordan resulted in 249 useable questionnaires. The results confirm that self-identification with a heritage tourism site has a positive relationship with both overall satisfaction and visitor engagement. Overall satisfaction has a strong and positive relationship with destination loyalty. Visitor engagement has a positive relationship with destination loyalty. Implications for managing the heritage site and destination are offered.

Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:taf:servic:v:39:y:2019:i:7-8:p:541-558

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DOI: 10.1080/02642069.2018.1564284

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The Service Industries Journal is currently edited by Eileen Bridges, Professor Domingo Ribeiro, Ronald Goldsmith, Barry Howcroft and Youjae Yi

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