Gender differences in the antecedents of trust in mobile social networking services

Xiuyuan Gong, Zhiying Liu and Tailai Wu

The Service Industries Journal, 2021, vol. 41, issue 5-6, 400-426

Abstract: With the development of mobile Internet technology and smartphone devices, mobile social networking services (mobile SNS) have become increasingly popular in recent years. However, research that systematically investigates the antecedents of trust, especially the gender differences therein, in the context of mobile SNS has been scarce. Building upon social role theory (SRT), this study extends existing literature by exploring the driving forces of trust in mobile SNS for different genders. Data are collected from WeChat users and analysed through multigroup analysis. Results have confirmed that trust in mobile SNS is associated with antecedents including perceived satisfaction, social ties, system quality, reputation and structural assurance. Particularly, social ties and reputation have dominant effects on trust of male users, whereas structural assurance has a greater effect on trust of female users. Implications for both researchers and practitioners are presented.

Date: 2021
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://hdl.handle.net/10.1080/02642069.2018.1497162 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:servic:v:41:y:2021:i:5-6:p:400-426

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/FSIJ20

DOI: 10.1080/02642069.2018.1497162

Access Statistics for this article

The Service Industries Journal is currently edited by Eileen Bridges, Professor Domingo Ribeiro, Ronald Goldsmith, Barry Howcroft and Youjae Yi

More articles in The Service Industries Journal from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().