Business intelligence and firm performance: a moderated-mediated model

Amineh A. Khaddam, Amro Alzghoul, Mohammed A. Abusweilem and Fayrouz Abousweilem

The Service Industries Journal, 2023, vol. 43, issue 13-14, 923-939

Abstract: This study examines the mediating role of decision-making speed on the causal chain linking business intelligence and firm performance, as well as the contextual role of people-BI tools fit on the causal link between business intelligence and decision-making speed. To achieve this goal, we examine the proposed moderated-mediated model using a random sample of 236 valid responses in various Jordanian industries. These data were analyzed using a partial least squares structural equation modeling technique. According to the findings, business intelligence facilitates and enhances greater decision-making speed; decision-making speed fosters higher firm performance; and decision-making speed mediates the causal relationship between business intelligence and firm performance. Finally, people-BI tools fit attenuated the causal relationship between business intelligence and decision-making speed, in that the relationship became weaker when people-BI tools fit is higher. Results are discussed in terms of the relevant literature and practical implications for managers in the industry.

Date: 2023
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DOI: 10.1080/02642069.2021.1969367

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The Service Industries Journal is currently edited by Eileen Bridges, Professor Domingo Ribeiro, Ronald Goldsmith, Barry Howcroft and Youjae Yi

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