The effects of host sincerity on tourists’ perceived destination image

Lingfei Wu, Babak Taheri, Fevzi Okumus and Suosheng Wang

The Service Industries Journal, 2024, vol. 44, issue 1-2, 83-104

Abstract: This study aims to explore the effects of host sincerity on tourists’ perceived destination image, satisfaction, and behavioral intentions. Data were collected via an on-site survey in China and analyzed using structural equation modeling analysis. The findings suggest that local hosts should show their sincerity toward tourists in tourist-host interactions to create a positive destination image and trigger positive behavioral intentions of tourists for sustainable development of the travel destination. Residents can be active partners and co-producers of destination branding. This study highlights interactions between tourists and local residents as important attributes of the destination experience.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:taf:servic:v:44:y:2024:i:1-2:p:83-104

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DOI: 10.1080/02642069.2021.2011861

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The Service Industries Journal is currently edited by Eileen Bridges, Professor Domingo Ribeiro, Ronald Goldsmith, Barry Howcroft and Youjae Yi

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