Organizational green culture and employees’ green behavior: a moderated mediation model with employees’ environmental awareness and organizational disseminative capacity

Huixin Yu and Zhongyuan Li

The Service Industries Journal, 2025, vol. 45, issue 11-12, 1018-1040

Abstract: Based on the social information processing theory, a conceptual model was proposed in which employees’ environmental awareness was considered a mediator and organizational knowledge disseminative capacity was considered a moderator to deeply analyze the effect of organizational green culture on employees’ green behavior. The method of multi-regression analysis and structural equation modeling were used to verify the hypotheses based on the results of the questionnaire of 321 employees. The results show that organizational green culture has a positive effect on employees’ green behavior; two dimensions of employees’ environmental awareness have a positive direct effect on employees’ green behavior; employees’ environmental awareness has a mediating effect on the relationship between organizational green culture and employees’ green behavior; and organizational knowledge disseminative capacity moderates the relationship between organizational green culture and employees’ environmental awareness.

Date: 2025
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DOI: 10.1080/02642069.2024.2379013

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The Service Industries Journal is currently edited by Eileen Bridges, Professor Domingo Ribeiro, Ronald Goldsmith, Barry Howcroft and Youjae Yi

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