Conceptualization, measurement and theorization of green innovation in hospitality and tourism: looking back to move forward

Mert Gürlek and İlker Kılıç

The Service Industries Journal, 2025, vol. 45, issue 11-12, 1041-1099

Abstract: Green innovation (GI) has become a popular topic in the literature as it contributes to environmental sustainability and competitive advantage. However, no consensus has been reached on its conceptualization, measurement and theorization among researchers in the field. Therefore, the main purpose of this research is to develop seminal perspectives on the conceptualization, measurement and theorization of GI in the field of hospitality and tourism (H&T). In a way, this research attempts to theorize green innovation for the H&T field. This research provides conceptualization, measurement-related suggestions and theoretical perspectives for GI considering shortcomings. In short, this research offers new research opportunities, theoretical perspectives and directions for future research to contribute to the progress of GI in the field of H&T on solid foundations.

Date: 2025
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DOI: 10.1080/02642069.2024.2378332

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The Service Industries Journal is currently edited by Eileen Bridges, Professor Domingo Ribeiro, Ronald Goldsmith, Barry Howcroft and Youjae Yi

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