Transformative Experiences: Exploring the Role of Experience Facilitators

Nieke Dieteren and Barbara Neuhofer

The Service Industries Journal, 2025, vol. 45, issue 7-8, 657-680

Abstract: This paper presents a theoretical framework, which identifies the roles and competencies a transformative experience facilitator (TEF) requires to guide and contribute to human transformation. A qualitative research design rooted in the tour guide’s Experience Broker framework and phases of memorable tourist experiences was used to conduct 31 in-depth interviews with TEF experts, followed by a thematic template analysis. The analysis revealed a novel theoretical framework of TEFs including their shaping role with seven accesses, further nuanced with nine categories of competencies. This study contributes a transformative experience guiding model for a variety of practitioners, opens a new avenue of research into the providers’ perspective in the field of human transformation, and contributes to a better understanding of the distinct TEF’s role.

Date: 2025
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DOI: 10.1080/02642069.2024.2346241

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The Service Industries Journal is currently edited by Eileen Bridges, Professor Domingo Ribeiro, Ronald Goldsmith, Barry Howcroft and Youjae Yi

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