Personal travel management: the adoption and consideration of travel-related strategies

Michael J. Clay * and Patricia Mokhtarian

Transportation Planning and Technology, 2004, vol. 27, issue 3, 181-209

Abstract: Traveler behavior plays a role in the effectiveness of travel demand management (TDM) policies. Personal travel management is explored in this paper by analyzing individuals' adoption and consideration of 17 travel-related alternatives in relation to socio-demographic, mobility, travel-related attitude, personality and lifestyle preference variables. The sample comprises 1282 commuters living in urban and suburban neighborhoods of the San Francisco Bay Area. Among the findings: females were more likely to have adopted/considered the more ‘costly’ strategies; those with higher mobility were more likely to have adopted/considered travel-maintaining as well as travel-reducing strategies; and those who like travel and want to do more are less likely to consider travel-reducing strategies. These findings, when combined with those of earlier work on this subject, present a compelling argument for the need to further understand traveler behavior -- particularly in response to congestion and TDM policies.

Date: 2004
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Working Paper: Personal Travel Management: The Adoption and Consideration of Travel-Related Strategies (2004)
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DOI: 10.1080/0308106042000226907

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