Economics at your fingertips  

Choosing Public Transport—Incorporating Richer Behavioural Elements in Modal Choice Models

David Hensher (), John Rose (), Waiyan Leong, Alejandro Tirachini and Zheng Li

Transport Reviews, 2013, vol. 33, issue 1, 92-106

Abstract: The development of behaviourally richer representations of the role of well-established and increasingly important influences on modal choice, such as trip time reliability and accounting for risk attitude and process rules, has moved forward at a fast pace in the context of automobile travel. In the public transport setting, such contributions have, with rare exception, not been considered. In this paper, we discuss and empirically illustrate the merits of advanced modelling developments aimed at improving our understanding of public transport choice, namely the inclusion of reliability in extended expected utility theoretic forms, to recognize risk attitude and perceptual conditioning, the consideration of passenger crowding and its inclusion in linear additive models, and the role of multiple heuristics in representing attribute processing as a way of conditioning modal choice. We illustrate the mechanics of introducing these behaviourally appealing extensions using a modal choice data set collected in Sydney.

Date: 2013
References: Add references at CitEc
Citations: View citations in EconPapers (1) Track citations by RSS feed

Downloads: (external link) (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

Ordering information: This journal article can be ordered from

DOI: 10.1080/01441647.2012.760671

Access Statistics for this article

Transport Reviews is currently edited by Professor David Banister and Moshe Givoni

More articles in Transport Reviews from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().

Page updated 2020-02-08
Handle: RePEc:taf:transr:v:33:y:2013:i:1:p:92-106