The Impact of Consumer Beef Safety Awareness on U.S. Beef Exports

Elham Darbandi, Reza Radmehr and Sayed Saghaian

The International Trade Journal, 2021, vol. 35, issue 2, 135-156

Abstract: We quantified the impact of consumer awareness about beef safety on U.S. beef exports. An index to reflect consumer awareness is constructed based on publicized reports in the media. Results showed a 0.8% reduction in U.S. beef exports arose from foodborne-disease news. In addition, using impulse response functions derived from a panel vector autoregressive model (panel VAR with the system GMM estimator), we found that the negative impact of a shock in food safety news intensified after three quarters and then diminished. Investing in any scheme that minimizes the impact of food safety events, such as quality labeling, is suggested.

Date: 2021
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DOI: 10.1080/08853908.2020.1742255

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