Gender-choice behavior linkages: an investigation in the hospitality industry

Ugur Yavas (), Osman M. Karatepe and Emin Babakus ()
Additional contact information
Ugur Yavas: College of Business and Technology, East Tennessee State University, Johnson City, USA
Emin Babakus: Fogelman College of Business and Economics, The University of Memphis, Memphis, USA

Tourism and Hospitality Management, 2015, vol. 21, issue 2, 191-202

Abstract: Purpose – The purpose of this study is to investigate whether males and females differ on the emphases they place on core service and relational service in choosing a hotel. Design/Methodology – Data were gathered from the residents of a metro area in the United States. Three hundred and forty-one residents participated in the study. The Del statistic, an undertapped technique, was used. Findings – The results reveal that male and female guests are essentially the same in the importance they place on core and relational services in choosing a hotel. Originality of the research – Empirical research about the hotel choice behavior of female guests is scarce. Therefore, this study addresses this underresearched issue.

Keywords: core service; the Del statistic; gender; hotel industry; relational service (search for similar items in EconPapers)
JEL-codes: L83 (search for similar items in EconPapers)
Date: 2015
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://hrcak.srce.hr/index.php?show=clanak&id_clanak_jezik=220782 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:tho:journl:v:21:y:2015:n:2:p:191-202

Access Statistics for this article

More articles in Tourism and Hospitality Management from University of Rijeka, Faculty of Tourism and Hospitality Management
Bibliographic data for series maintained by Ana Montan ( this e-mail address is bad, please contact ).