THE EFFECTS OF MOTIVATION AND INVOLVEMENT ON PERCEIVED VALUE OF THE DESTINATION EXPERIENCE

Aycan KÜLAHLI (), Binnaz Çinar (), Fatih Ko㇠(), Volkan Özbek () and Özge Akyel ()

Turkish Journal of Marketing, 2017, vol. 2, issue 1, 19

Abstract: This study aims to determine potential effects of involvement and motivation of tourists visiting Bursa city center on the perceived value of destination experience. In order to achieve this aim, a survey was conducted on conveniently selected 400 domestic tourists staying at a 5 star hotel in Bursa city center. Data analyses revealed that escape and socialization dimensions of push factors have positive effects on involvement. Further, relaxing dimension of push factors and involvement were found to exert significant effects on the perceived value of the destination experience.

Keywords: Motivation; Involvement; Perceived Value (search for similar items in EconPapers)
Date: 2017-11-08
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Persistent link: https://EconPapers.repec.org/RePEc:tjm:journl:2017-2-1-3

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