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Turkish Journal of Marketing

2017 - 2018

Current editor(s): Ali Çaðlar Çakmak

From Ali Çaðlar Çakmak
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Volume 3, issue 2, 2018

THE EFFECT OF SOCIAL MEDIA ON HEDONIC CONSUMPTION OF INDIVIDUALS pp. 16 Downloads
AyÅŸe ÅžAHÄ°N, Aytekin Firat
“PAY WHAT YOU WANT PRICING STRATEGY†AS A NEW SALES PROMOTION METHOD - AN EXPERIMENTAL STUDY ON FOOD AND BEVERAGE BUSINESSES pp. 19 Downloads
Dilaysu Çinar
THE EFFECT OF WEB SITE CONTENT ON USER ACCEPTANCE OF E-RETAIL pp. 19 Downloads
Zübeyir ÇELİK, Şakir Erdem
THE INFLUENCE OF CHARISMATIC LEADER ON EMPLOYEE MOTIVATION: A RESEARCH ON THE MINING SECTOR pp. 23 Downloads
Binnaz ÇİNAR, Görkem AKGÜL, Erdoğan Korkmaz
DO THE EFFECTS OF BRAND PERSONALITY DIMENSIONS ON BRAND LOYALTY CHANGE ACCORDING TO CONSUMERS’ PERSONALITIES? pp. 24 Downloads
Ahmet TUZCUOĞLU, Sema Nur FAYDA, Yasenkare TUNIYAZI, Zübeyde Öz

Volume 3, issue 1, 2018

ECONOMIC AND POLITICIAL OTHERIZATION IN THE CONTECTS OF SOCIAL SECURITY pp. 14 Downloads
Ersel Kä°raz
SEGMENTATION STRATEGIES IN HOSPITALITY FIRMS: APPLICATION IN THE FIVE STAR HOTEL IN SAMSUN pp. 15 Downloads
Emre TANKUÅž, Yetkin BULUT, Caner Durmaz
DIFFERENCES BETWEEN GENERATIONS TO DEMOGRAPHICS OF CONDUCT HEDONIC CONSUMPTION: KASTAMONU PROVINCE ON THE CENTRAL DISTRICT OF RESEARCH pp. 17 Downloads
Merve ILÄžAZ
THE INTEGRATION OF VIRTUAL REALITY INTO TOURISM: APPLICATION IN THE HOTELS WITH FIVE STAR IN SAMSUN pp. 18 Downloads
Caner DURMAZ,Yetkin BULUT, Emre TANKUÅž

Volume 2, issue 3, 2017

DIFFERENCES OF PURCHASING BEHAVIOR OF IMPULSIVE BUYING BY DEMOGRAPHIC CHARACTERISTICS pp. 12 Downloads
Asli Kiliç
CONCEPTUAL STUDY ON ECONOMIC CYCLES, AND DECISIONS OF THE FIRM INVESTMENTS IN TERMS OF THE FIRM STOCK MARKET INVESTMENTS pp. 21 Downloads
Tahir Benli
RECONSTRUCTION PROJECT OF LABOR-EMPLOYMENT EXCHANGE pp. 31 Downloads
Bayram Coskun

Volume 2, issue 2, 2017

THE EFFECT OF PERCEIVED RISK ON TRUST: A STUDY TOWARD INVESTORS OPERATING IN STOCK EXCHANGE AND BROKERAGE HOUSE pp. 21 Downloads
Binnaz Çinar and Fatih Koç
ELEKTRIKLI ARAÇLARIN MEVCUT DURUMU, TERCIH EDILME VE EDILMEME SEBEPLERI pp. 22 Downloads
Bülent Sezen and Ali Ulvi Isler

Volume 2, issue 1, 2017

THE EFFECTS OF MOTIVATION AND INVOLVEMENT ON PERCEIVED VALUE OF THE DESTINATION EXPERIENCE pp. 19 Downloads
Aycan Külahli, Binnaz Çinar, Fatih Koç, Volkan Özbek and Özge Akyel
EVALUATION OF THE TOURISM POTENTIAL OF YOZGAT IN THE SCOPE OF CITY MARKETING AND BRANDING AND SUGGESTIONS pp. 20 Downloads
Ramazan KURTOÄžLU
UNDERSTANDING CONSUMER TRENDS ON HALAL FOOD CONSUMPTION IN TURKEY: AN APPLICATION BY MULTI-DIMENSIONAL SCALE ANALYSIS pp. 21 Downloads
Yıldıray Kizgin
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