Turkish Journal of Marketing

2017 - 2018

Current editor(s): Ali Çağlar Çakmak

From Ali Çağlar Çakmak
Bibliographic data for series maintained by Ali Çağlar Çakmak ().

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Volume 3, issue 3, 2018

ENTRPRENEURIAL MARKETING IN THE DIGITAL AGE pp. 15

Tuğba ÖZBÖLÜK

IMPACT OF PERCEIVED QUALITY ON CONSUMER ATTITUDE IN FOOD INDUSTRY OF PAKISTAN pp. 18

Turab KHAN, Naushad AHMED, Hafiz Ishtiaque Hussain

SOCIAL MEDIA ADDICTION: A STUDY ON HIGH SCHOOL AND UNIVERSITY STUDENTS pp. 20

Merve ILÄžAZ

EVALUATION OF INFOMERCIAL ADVERTISEMENTS IN TERM OF CUSTOMER BEHAVIOUR AND THE EFFECT WHICH INFLUENCES CUSTOMER BEHAVIOUR PROCESS pp. 22

Özge SUBAŞI, Azra Bayraktar

RELATIONSHIPS BETWEEN VOLUNTARY SIMPLE LIFESTYLE, SHOPPING MOTIVATION AND BRAND EXPERIENCE pp. 24

Mutlu UYGUN, Pınar Duygu AKIN, Ebru GÜNER

Volume 3, issue 2, 2018

THE EFFECT OF SOCIAL MEDIA ON HEDONIC CONSUMPTION OF INDIVIDUALS pp. 16

AyÅŸe ÅžAHÄ°N, Aytekin Firat

“PAY WHAT YOU WANT PRICING STRATEGY†AS A NEW SALES PROMOTION METHOD - AN EXPERIMENTAL STUDY ON FOOD AND BEVERAGE BUSINESSES pp. 19

Dilaysu Çinar

THE EFFECT OF WEB SITE CONTENT ON USER ACCEPTANCE OF E-RETAIL pp. 19

Zübeyir ÇELİK, Şakir Erdem

THE INFLUENCE OF CHARISMATIC LEADER ON EMPLOYEE MOTIVATION: A RESEARCH ON THE MINING SECTOR pp. 23

Binnaz ÇİNAR, Görkem AKGÜL, Erdoğan Korkmaz

DO THE EFFECTS OF BRAND PERSONALITY DIMENSIONS ON BRAND LOYALTY CHANGE ACCORDING TO CONSUMERS’ PERSONALITIES? pp. 24

Ahmet TUZCUOĞLU, Sema Nur FAYDA, Yasenkare TUNIYAZI, Zübeyde Öz

Volume 3, issue 1, 2018

ECONOMIC AND POLITICIAL OTHERIZATION IN THE CONTECTS OF SOCIAL SECURITY pp. 14

Ersel Kä°raz

SEGMENTATION STRATEGIES IN HOSPITALITY FIRMS: APPLICATION IN THE FIVE STAR HOTEL IN SAMSUN pp. 15

Emre TANKUÅž, Yetkin BULUT, Caner Durmaz

DIFFERENCES BETWEEN GENERATIONS TO DEMOGRAPHICS OF CONDUCT HEDONIC CONSUMPTION: KASTAMONU PROVINCE ON THE CENTRAL DISTRICT OF RESEARCH pp. 17

Merve ILÄžAZ

THE INTEGRATION OF VIRTUAL REALITY INTO TOURISM: APPLICATION IN THE HOTELS WITH FIVE STAR IN SAMSUN pp. 18

Caner DURMAZ,Yetkin BULUT, Emre TANKUÅž

Volume 2, issue 3, 2017

DIFFERENCES OF PURCHASING BEHAVIOR OF IMPULSIVE BUYING BY DEMOGRAPHIC CHARACTERISTICS pp. 12

Aslı Kiliã‡

CONCEPTUAL STUDY ON ECONOMIC CYCLES, AND DECISIONS OF THE FIRM INVESTMENTS IN TERMS OF THE FIRM STOCK MARKET INVESTMENTS pp. 21

Tahir Benlä°

RECONSTRUCTION PROJECT OF LABOR-EMPLOYMENT EXCHANGE pp. 31

Bayram COÅžKUN

Volume 2, issue 2, 2017

THE EFFECT OF PERCEIVED RISK ON TRUST: A STUDY TOWARD INVESTORS OPERATING IN STOCK EXCHANGE AND BROKERAGE HOUSE pp. 21

Binnaz Çinar and Fatih Koã‡

ELEKTRİKLİ ARAÇLARIN MEVCUT DURUMU, TERCİH EDİLME VE EDİLMEME SEBEPLERİ pp. 22

Bülent Sezen and Ali Ulvi İŞLER

Volume 2, issue 1, 2017

THE EFFECTS OF MOTIVATION AND INVOLVEMENT ON PERCEIVED VALUE OF THE DESTINATION EXPERIENCE pp. 19

Aycan KÃœLAHLI, Binnaz Çinar, Fatih Koã‡, Volkan Özbek and Özge Akyel

EVALUATION OF THE TOURISM POTENTIAL OF YOZGAT IN THE SCOPE OF CITY MARKETING AND BRANDING AND SUGGESTIONS pp. 20

Ramazan KURTOÄžLU

UNDERSTANDING CONSUMER TRENDS ON HALAL FOOD CONSUMPTION IN TURKEY: AN APPLICATION BY MULTI-DIMENSIONAL SCALE ANALYSIS pp. 21

Yıldıray Kizgin