DIFFERENCES OF PURCHASING BEHAVIOR OF IMPULSIVE BUYING BY DEMOGRAPHIC CHARACTERISTICS

Aslı Kili㇠()

Turkish Journal of Marketing, 2017, vol. 2, issue 3, 12

Abstract: Nowadays the consumption goes up so people’s need also goes up too. Consumers do not shop for their needs anymore, and the customers shop without any plan because of social media. Through out this acts people made a survey in Sancaktepe, Istanbul. This survey based on 350 people and results were analyzed by the SPSS program. In the results, they have looked at the customer’s gender, marriage status and the age had a different ways of shopping.

Keywords: Consumption; Need; Impulsive Buying (search for similar items in EconPapers)
Date: 2018-01-15
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