Labor Market Information and Parental Attitudes toward Women Working Outside the Home: Experimental Evidence from Rural Pakistan

Momoe Makino

Economic Development and Cultural Change, 2024, vol. 72, issue 3, 1041 - 1067

Abstract: Women’s paid-work participation remains low in Pakistan. This study investigates whether providing parents with information on income-earning opportunities for young women is effective in changing parental attitudes toward women working outside the home. A randomized controlled trial was conducted within commuting distance of export-oriented garment factories in rural Pakistan. Provision of information was found to be effective in positively changing parental attitudes toward women working in garment factories. Given the strong stigma associated with women working outside the home, I believe that the observed positive transformation forms an encouraging first step toward achieving actual enhancement of women’s paid-work participation.

Date: 2024
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Working Paper: Labor market information and parental attitudes toward women working outside the home: experimental evidence from rural Pakistan (2021)
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