A Review of Resource Theories and Their Implications for Understanding Consumer Behavior

Michael J. Dorsch, Kjell Y. Törnblom and Ali Kazemi

Journal of the Association for Consumer Research, 2017, vol. 2, issue 1, 5 - 25

Abstract: The shift to consumer-centric marketing accentuates the need for a more comprehensive understanding of consumer desires, including how consumers manage their resources to satisfy these desires. However, the complexity of the resource concept combined with a fragmented research stream thus far provides a limited understanding of consumer resources and their effect on consumer well-being. The purpose of this article is to encourage continued research into consumer resources, including resource exchange, to gain a more complete understanding of the concept and to facilitate the development of a unified theory of consumer resources. To accomplish our objective, resource theories proposed in different disciplines (economics, management/marketing, psychology, and social psychology) are summarized and used to provide research direction into a wide variety of consumer behavior issues related to consumer resource management and resource exchange behavior.

Date: 2017
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