Journal of the Association for Consumer Research

Volume 1 - 11

From University of Chicago Press
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Volume 11, issue 2, 2026

More Than Words: Linguistic Research in Marketing pp. 127 - 130

Ann Kronrod, Sarah Moore and Peeter Verlegh

“I Am” Versus “I Do”: How Using First-Person Copular Versus Verbal Identity-Referencing Phrases Affects Identity-Related Behavior pp. 131 - 144

Keri L. Kettle, Americus Reed, Carter Morgan, Vanessa Tinlin and Rohan Garg

How Word Reversibility Impacts Judgment Confidence pp. 145 - 157

Giulia Maimone, Uma R. Karmarkar and On Amir

Right Back at You: How Reciprocal Compliments Affect Interpersonal Impressions pp. 158 - 170

Xin Zhou, Michelle E. Daniels and Adriana Samper

What Leads to Longer Word of Mouth Discussion? pp. 171 - 182

Reihane Boghrati and Jonah Berger

Redundancy in Visual-Verbal Word of Mouth: How Photos Increase Visual Language Use pp. 183 - 198

Gizem Ceylan and Kristin Diehl

Beyond Words: Foreign-Language Use Increases the Perceived Social Presence of AI Service Chatbots pp. 199 - 213

Katharina Saile and Verena Hüttl-Maack

Unpacking Sixty Years of Research on Foreign Languages in Advertising: Inspiration from Linguistics for Consumer Language Research pp. 214 - 226

Jos Hornikx and Frank van Meurs

Language as Means and Ends: How Generative Artificial Intelligence Automates, Amplifies, and Reinvents Language in Marketing pp. 227 - 234

Martin Reimann and Ann Kronrod

Volume 11, issue 1, 2026

We’re All in This Together: Collaborative Approaches to Create Societal Impact pp. 1 - 4

Melissa G. Bublitz and Laura A. Peracchio

Is Value Cocreation a Privilege? A Call for Collaborative Action in the Marketplace pp. 5 - 16

Akon E. Ekpo and LaDonna M. Thornton

Cultivating a Collaborative Giving Mindset pp. 17 - 28

Melissa G. Bublitz, Laura A. Peracchio, Brennan Davis, Katherine M. Du, Jennifer Edson Escalas, Íñigo Gallo, Alexei Gloukhovtsev, Jonathan Hansen, Elizabeth G. Miller and Hillary J. D. Wiener

Methodological Options for Collaborative Understanding of Impoverished Consumers pp. 29 - 38

Ronald Paul Hill and Sanal Mazvancheryl

The Stories We Tell Ourselves About Ourselves: A Narrative-Based Intervention to Shape Aspects of Identity pp. 39 - 50

Anne Hamby, Brooke Heller, Krishna Pakala, Eric Jankowski and Patrick Lowenthal

Through the Lens: Reclaiming Place Brand Image with the First Nations People of the Goulburn Murray pp. 51 - 64

Jody Evans and Kerrie Bridson

The Collaborative Edge: Multi-Stakeholder Partnerships for Dynamic Societal Impact pp. 65 - 77

Martina Hutton

Collaborative Environments in Inherently Fragile Ecosystems pp. 78 - 94

L. Lin Ong, Melati Nungsari and Charu Agarwal

Critical Connections: Understanding the Complexities of Cross-Sector Collaborations for Transformative Social Impact pp. 95 - 109

Shikha Upadhyaya and H. Rika Houston

The Student-Led Digital Wellness Initiative: A Collaborative Approach to Increase Digital Wellness in High Schools pp. 110 - 126

Ellen Campos Sousa and Tessa Garcia-Collart

Volume 10, issue 4, 2025

Experiencing Consumption: The Social Nature and Physicalization of the Ephemeral pp. 331 - 335

Joseph K. Goodman, Jeff Galak and Kristin Diehl

More Than Money: The Relative Importance of Cultural, Social, and Economic Capital for Highbrow Cultural Experiences pp. 336 - 354

Joe J. Gladstone and Silvia Bellezza

Extraverts Perceive Purchases More Experientially and Attain Greater Happiness from Them pp. 355 - 368

Wilson Bastos and Fernando Machado

The Mere Attention Effect: Why Attention Alone Increases Retrospective Experiential Satisfaction pp. 369 - 380

Matthew J. Hall, Jamie D. Hyodo and Alixandra Barasch

How to Lose Friends and Influence No One: The Documenting Penalty in Experiential Consumption pp. 381 - 392

Freeman Wu, Geoffrey R. O. Durso and Kelly L. Haws

Why Are You Bowling Alone? Perceived Choice over Social Context Impacts Happiness from Solo Experiences pp. 393 - 405

Zuzanna Jurewicz, Miranda R. Goode and Kirk Kristofferson

The Materialization of Experiences: How Perceived Experience Depth Increases Consumers’ Preference for Unique Objects pp. 406 - 418

Soo Yon Ryu, Wilson Bastos and Travis Tae Oh

Of Photographs, Souvenirs, and Ticket Stubs: When Do Consumers Desire Mementos During an Experience? pp. 419 - 432

Charlene K. Chu and Suzanne B. Shu

There Is a Potential Collector in Every Consumer pp. 433 - 446

William H. Ryan, Ellen R. K. Evers and Siegwart M. Lindenberg

Volume 10, issue 3, 2025

Advocating for Consumer Privacy Protection in an Era of Widespread Exposure pp. 221 - 225

Aaron R. Brough, Kelly D. Martin and Bernadette Kamleitner

Privacy Is Important, but When Is It Thought About? pp. 226 - 239

Maansi Dalmia and Kristin Diehl

Toward a More Human-Centered View of Privacy Needs: An Industry Perspective pp. 240 - 248

David C. Evans, Alisa Bacon, Christophe Berthoud and Abigail Steinem

Health Data Privacy and Consumer Norm Concessions: Negotiating Privacy Through Tiered Transparency pp. 249 - 263

Courtney Nations Azzari, Maureen Bourassa, Kristen L. Walker and Monica C. LaBarge

Should You Post That? A Social Mindfulness Approach to Sharing Information About Others Online pp. 264 - 276

Linnéa M. Chapman and Kathleen D. Vohs

Consumer Financial Self-Disclosure Online: Positive Affect Trumps Perceived Privacy Risks in Personal Customer Portals pp. 277 - 289

Joris Demmers, Benedict Dellaert and Kristian Rotaru

Consumer Legitimization of Government Data Seizure in Turkey pp. 290 - 300

Furkan Adem Güven, Benét DeBerry-Spence and Güliz Ger

The Organized Ask: How Categorizing Data Requests Affects Consumers’ Willingness to Disclose Information pp. 301 - 315

Julia van de Sandt, Elise Chandon Ince, Mathew S. Isaac, Aaron R. Brough and Rajesh Bagchi

Plain English in User Terms: Spillover Effects of Enhanced Readability on Consumer Trust pp. 316 - 329

Sokiente W. Dagogo-Jack and Tim R. Samples

Volume 10, issue 2, 2025

Editorial pp. 119 - 126

Andrew D. Gershoff

Consumer Behavior in the Metaverse: Understanding Patterns, Mechanisms, and Implications pp. 127 - 129

Haiyang Yang and Amitava Chattopadhyay

The Metaverse: Lessons from the Front Lines of Brand Innovation pp. 130 - 131

David Lehman

Navigating the Promise and Pitfalls of Extended Reality Interventions for Mental Healthcare pp. 132 - 136

Joseph F. McGuire, Alexandria H. Chang, Nathan M. Boyle, Lauren E. Browning and Kesley A. Ramsey

Fragile Permanence: How NFTs Shape Perceptions of Artistic Identity and Value pp. 137 - 152

David Finken, Tim Döring and Reto Hofstetter

A Matter of Taste: Seeking Uniqueness in the Metaverse Consumption pp. 153 - 164

Qing Tang, Xun (Irene) Huang and Kuangjie Zhang

Phygital Luxury: The Influence of NFT-Linked Digital Twins on Consumer Responses to Physical Luxury Products pp. 165 - 179

Raz Henkin, Dikla Perez and Tobias Otterbring

Online-Offline Self-Identity Overlap and Consumer Decision to Acquire Digital-Physical Twins in the Metaverse pp. 180 - 190

Yi Lu, Xiuping Li and Zhenhui (Jack) Jiang

Consumer Activism in the Metaverse: A Framework for Virtualized Protest as Playful Resistance pp. 191 - 205

Andrew B. Edelblum and Markus Giesler

Uncommonly Rare: Consumers Value Rarity in Digital Goods More in Larger Collections pp. 206 - 219

Joy Lu, Robert Mislavsky and Haiyang Yang

Volume 10, issue 1, 2025

Moral Motives in Consumption pp. 1 - 10

Shreyans Goenka, Sankar Sen and Manoj Thomas

The Moral Compass of Identity: Ethical Predispositions Predict the Importance Consumers Ascribe to Their Group and Individual Identities pp. 11 - 23

Jayant Nasa, Jeffrey D. Rotman, Kathryn R. Mercurio, Mark G. Staton and Andrea Vocino

Fate, Forgiveness, and Brands: How Karmic Beliefs Impact Consumer Responses toward Transgressing Brands pp. 24 - 35

Khue (Kylie) Vo and Yuna Choe

Morality and Continuity Authenticity Trade-offs in the Removal of Unethical Founders pp. 36 - 46

Lan Anh N. Ton, Rosanna K. Smith and Julio Sevilla

Acting Immorally to Self-Enhance: The Role of Diagnostic Self-Deception pp. 47 - 57

Sara Loughran Dommer

Knowledge, Morality, and the Appeal of Counterfeit Luxury Goods pp. 58 - 70

Ludovica Cesareo and Silvia Bellezza

Moral Wiggle Room through Ambiguity as a Foot in the Door: Can We Tap into Consumers’ (Illusions of) Prosociality for Good? pp. 71 - 81

Shoshana Segal and Geeta Menon

In Touch with Those in Need: How Touchscreen Devices Lead Consumers to Support Social Causes pp. 82 - 93

Aekyoung Kim, Hyojin Lee and Saerom Lee

From Sinners to Saints: How Redemption Stories Motivate Charitable Giving pp. 94 - 106

Eric Levy, Rishad Habib, Katherine White and Karl Aquino

Hidden Commitments and Future Opportunities: Implicit Moral Philosophies in Consumer Psychology pp. 107 - 117

Cait Lamberton, Martin P. Fritze, Ed Love, Amit Bhattacharjee, Philip Fernbach and Corey Cusimano