Consumer Behavior in the Metaverse: Understanding Patterns, Mechanisms, and Implications

Haiyang Yang and Amitava Chattopadhyay

Journal of the Association for Consumer Research, 2025, vol. 10, issue 2, 127 - 129

Abstract: The metaverse, shaped by a growing spectrum of rapidly advancing technologies, is becoming a major medium for consumption. From how consumers make purchase decisions and form brand relationships to how they develop a sense of self and experience well-being, consumer research can illuminate a plethora of metaverse-related behavioral phenomena and identify the associated mechanisms and implications. Different methodological approaches including experiments, qualitative inquiries, and quantitative analyses can be leveraged to investigate consumer behavior in the metaverse and provide actionable insights for consumers, managers, and policymakers.

Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
http://dx.doi.org/10.1086/735283 (application/pdf)
http://dx.doi.org/10.1086/735283 (text/html)
Access to the online full text or PDF requires a subscription.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ucp:jacres:doi:10.1086/735283

Access Statistics for this article

More articles in Journal of the Association for Consumer Research from University of Chicago Press
Bibliographic data for series maintained by Journals Division ().