Journal of the Association for Consumer Research

2016 - 2025

From University of Chicago Press
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Volume 7, issue 4, 2022

Paths to Healthier Eating: Perceptions and Interventions for Success pp. 383 - 392

Pierre Chandon, Kelly L. Haws and Peggy J. Liu

Open Science Online Grocery: A Tool for Studying Choice Context and Food Choice pp. 393 - 402

Holly S. Howe, Peter A. Ubel and Gavan J. Fitzsimons

Examining Eating: Bridging the Gap between “Lab Eating” and “Free-Living Eating” pp. 403 - 418

Kelly L. Haws, Peggy J. Liu, Brent McFerran and Pierre Chandon

Harder Than You Think: Misconceptions about Logging Food with Photos versus Text pp. 419 - 428

Jackie Silverman, Alixandra Barasch, Kristin Diehl and Gal Zauberman

Consumption Variety in Food Recommendation pp. 429 - 437

Daiva E. Nielsen, Nathan Yang, Laurette Dubé, Bärbel Knäuper, Yabo Ling and Jian-Yun Nie

Misunderstood Menu Metrics: Side-Length Food Sizing Leads to Quantity Underestimation and Overeating pp. 438 - 449

Thomas Allard and Stefano Puntoni

Choice Architecture Effects on Indulgent Consumption: Evidence from Combinations of Nudges at an Ice-Cream Store pp. 450 - 460

Ga-Eun (Grace) Oh, Ralf van der Lans and Anirban Mukhopadhyay

Increasing the Selection of Low-Carbon-Footprint Entrées through the Addition of New Menu Items and a Social Marketing Campaign in University Dining pp. 461 - 470

Hannah Malan, Carole Bartolotto, Charles Wilcots, Peter Angelis, Al Ferrone, Chris Wible, Edward Westbrook, Erin Fabris, May C. Wang, Wendelin Slusser, Jennifer A. Jay and Michael L. Prelip

Effect of a Pleasure-Oriented Intervention Conducted at Home on the Energy Intake of Midafternoon Snacks Consumed by Children pp. 471 - 481

Delphine Poquet, Emilie Ginon, Sylvie Marty, Caterina Franzon, Claire Chabanet, Sylvie Issanchou and Sandrine Monnery-Patris

Embarrassed by Calories: Joint Effect of Calorie Posting and Social Context pp. 482 - 491

Melis Ceylan, Nilüfer Z. Aydinoğlu and Vicki G. Morwitz

Light or Regular, Now or Later: The Impact of Advance Ordering and Restrained Eating on Choices and Consumption of Light and Regular Vice Food pp. 492 - 500

Phyliss Jia Gai, Mirjam A. Tuk and Steven Sweldens

Baking Your Own Cookies: Does Food Self-Production Increase Consumption? pp. 501 - 508

Arnaud Monnier, Sarah Lim, Kathryn Latour and Stijn M. J. Van Osselaer

Volume 7, issue 3, 2022

Political Ideology and Consumption: Perspectives and Effects pp. 247 - 254

Rashmi Adaval and Robert S. Wyer

Liberals as Cultural Omnivores pp. 255 - 265

Nick Rogers and John T. Jost

Political Ideology and Cultural Consumption: The Role of Flexibility in Shaping Liberal and Conservative Preferences for Global-Local Experiences pp. 266 - 275

Bryan M. Buechner, Joshua J. Clarkson, Ashley S. Otto and Garrett Ainsworth

“Open to Give”: Mindfulness Improves Evaluations of Charity Appeals That Are Incongruent with the Consumer’s Political Ideology pp. 276 - 286

Amy Errmann, Yuri Seo and Felix Septianto

Economic Conservatism Predicts Preference for Automated Products pp. 287 - 295

Eugene Y. Chan, Gavin Northey and Sylvie Borau

Politics, Promotions, and Pandemics: Political Ideologies Shape Consumers’ Responses to Framed versus Unframed Brand Logos and COVID-19 Recommendations pp. 296 - 304

Mina Kwon, Andrew S. Manikas and Michael J. Barone

Are Conservatives Less Likely Than Liberals to Accept Welfare? The Psychology of Welfare Politics pp. 305 - 315

Shreyans Goenka and Manoj Thomas

How Political Identity Influences COVID-19 Risk Perception: A Model of Identity-Based Risk Perception pp. 316 - 324

Ellie Kyung, Manoj Thomas and Aradhna Krishna

A Tale of Two “Ideologies”: Differences in Consumer Response to Brand Activism pp. 325 - 339

Nitika Garg and Geetanjali Saluja

Under a Political Cloud: How Politicized Brands Shape Gift Appreciation pp. 340 - 349

William Ding, Jeff Joireman and David E. Sprott

Bringing Our Values to the Table: Political Ideology, Food Waste, and Overconsumption pp. 350 - 359

Erick M. Mas, Kelly L. Haws and Kelly Goldsmith

The Face of Political Beliefs: Why Gender Matters for Electability pp. 360 - 370

Ahreum Maeng and Pankaj Aggarwal

Women’s Attitudes toward Sexual Objectification in Brands: A Political Ideology Perspective pp. 371 - 381

Carlos J. Torelli, Yafei Guo and Hyewon Cho

Volume 7, issue 2, 2022

Emerging Marketing Research on Healthcare and Medical Decision Making: Toward a Consumer-Centric and Pluralistic Methodological Perspective pp. 133 - 141

Meng Zhu, Dipankar Chakravarti and Jian Ni

Machine Learning Models for Predicting, Understanding, and Influencing Health Perception pp. 142 - 153

Ada Aka and Sudeep Bhatia

Empowering Consumers to Engage with Health Decisions: Making Medical Choices Feel Easy Increases Patient Participation pp. 154 - 163

Mary Steffel, Elanor F. Williams and Stephan Carney

Psychological Causes of Medical Signs Decrease Perceived Severity, Support for Care, and Donations pp. 164 - 174

Selin Goksel, David Faro and Stefano Puntoni

Quantifying the Zero-Price Effect in the Field: Evidence from Swedish Prescription Drug Choices pp. 175 - 185

Andrew Ching, David Granlund and David Sundström

Motivated Inferences of Price and Quality in Healthcare Decisions pp. 186 - 197

Emily Prinsloo, Kate Barasz and Peter A. Ubel

Consumer Health in the Digital Age pp. 198 - 209

Peggy J. Liu, J. Jeffrey Inman, Beibei Li, Charlene A. Wong and Nathan Yang

Advance Care Plans: Planning for Critical Healthcare Decisions pp. 210 - 221

Nazli Gurdamar-Okutur, Simona Botti and Vicki G. Morwitz

The Enthusiasts and the Reluctants of COVID-19 Vaccine Uptake: A Cluster Analysis pp. 222 - 234

Angela Y. Lee, Jiaqian Wang, Ulf Böckenholt, Leonard Lee, Rafal Ohme, Dorota Reykowska and Catherine Yeung

Is Religiosity a Barrier to Organ Donations? Examining the Role of Religiosity and the Salience of a Religious Context on Organ-Donation Decisions pp. 235 - 245

Inbal Harel, Marcus Mayorga, Paul Slovic and Tehila Kogut

Volume 7, issue 1, 2022

Looking Back and Looking Forward: (Re)Interpreting Consumer Insights in a Time of Transition pp. 1 - 7

Angela Y. Lee and Kelly Goldsmith

(Not) Near and Dear: COVID-19 Concerns Increase Consumer Preference for Products That Are Not “Near Me” pp. 8 - 16

Mina Kwon, Andrew S. Manikas and Michael J. Barone

Collective Health versus Individual Freedom: Goal Centrality and Political Identity Shape COVID-19 Prevention Behaviors pp. 17 - 26

Beatriz Pereira and Jason Stornelli

“Don’t Give Us Death like This!” Commemorating Death in the Age of COVID-19 pp. 27 - 35

Benét DeBerry-Spence and Lez Trujillo-Torres

Political Ideology and the Perceived Impact of Coronavirus Prevention Behaviors for the Self and Others pp. 36 - 44

Aylin Cakanlar, Remi Trudel and Katherine White

In These Uncertain Times: Fake News Amplifies the Desires to Save and Spend in Response to COVID-19 pp. 45 - 53

Justin Pomerance, Nicholas Light and Lawrence E. Williams

How Childhood Adversity Shapes Susceptibility to COVID-19 Scams pp. 54 - 62

Tito L. H. Grillo and Adrian F. Ward

Numbers, Not Lives: AI Dehumanization Undermines COVID-19 Preventive Intentions pp. 63 - 71

Li Huang, Zhi Lu and Priyali Rajagopal

Getting Conservatives and Liberals to Agree on the COVID-19 Threat pp. 72 - 80

Luke Nowlan and Daniel M. Zane

It’s Alive! Increasing Protective Action against the Coronavirus through Anthropomorphism and Construal pp. 81 - 88

Jing Wan, Katina Kulow and Kirsten Cowan

Pricing Fairness in a Pandemic: Navigating Unintended Changes to Value or Cost pp. 89 - 97

Elizabeth M. S. Friedman and Olivier Toubia

Unleashing Heaven’s Power: How Faith Motivates Consumer Exercise Behavior during a Pandemic pp. 98 - 106

Elizabeth A. Minton, Cindy X. Wang and Carissa M. Anthony

Social Marginalization Motivates Indiscriminate Sharing of COVID-19 News on Social Media pp. 107 - 114

Youjung Jun and Gita Venkataramani Johar

Fear in the Stock Market: How COVID-19 Affects Preference for High- and Low-Priced Stocks pp. 115 - 123

Jorge Pena-Marin, Rashmi Adaval and Liang Shen

Rejections Make the Heart Grow Fonder: The Benefits of Articulating Risks When Declining Social Invitations pp. 124 - 132

Anne Wilson, Ashley Whillans and Tobias Schlager