Journal of the Association for Consumer Research

2016 - 2025

From University of Chicago Press
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Volume 10, issue 2, 2025

Editorial pp. 119 - 126

Andrew D. Gershoff

Consumer Behavior in the Metaverse: Understanding Patterns, Mechanisms, and Implications pp. 127 - 129

Haiyang Yang and Amitava Chattopadhyay

The Metaverse: Lessons from the Front Lines of Brand Innovation pp. 130 - 131

David Lehman

Navigating the Promise and Pitfalls of Extended Reality Interventions for Mental Healthcare pp. 132 - 136

Joseph F. McGuire, Alexandria H. Chang, Nathan M. Boyle, Lauren E. Browning and Kesley A. Ramsey

Fragile Permanence: How NFTs Shape Perceptions of Artistic Identity and Value pp. 137 - 152

David Finken, Tim Döring and Reto Hofstetter

A Matter of Taste: Seeking Uniqueness in the Metaverse Consumption pp. 153 - 164

Qing Tang, Xun (Irene) Huang and Kuangjie Zhang

Phygital Luxury: The Influence of NFT-Linked Digital Twins on Consumer Responses to Physical Luxury Products pp. 165 - 179

Raz Henkin, Dikla Perez and Tobias Otterbring

Online-Offline Self-Identity Overlap and Consumer Decision to Acquire Digital-Physical Twins in the Metaverse pp. 180 - 190

Yi Lu, Xiuping Li and Zhenhui (Jack) Jiang

Consumer Activism in the Metaverse: A Framework for Virtualized Protest as Playful Resistance pp. 191 - 205

Andrew B. Edelblum and Markus Giesler

Uncommonly Rare: Consumers Value Rarity in Digital Goods More in Larger Collections pp. 206 - 219

Joy Lu, Robert Mislavsky and Haiyang Yang

Volume 10, issue 1, 2025

Moral Motives in Consumption pp. 1 - 10

Shreyans Goenka, Sankar Sen and Manoj Thomas

The Moral Compass of Identity: Ethical Predispositions Predict the Importance Consumers Ascribe to Their Group and Individual Identities pp. 11 - 23

Jayant Nasa, Jeffrey D. Rotman, Kathryn R. Mercurio, Mark G. Staton and Andrea Vocino

Fate, Forgiveness, and Brands: How Karmic Beliefs Impact Consumer Responses toward Transgressing Brands pp. 24 - 35

Khue (Kylie) Vo and Yuna Choe

Morality and Continuity Authenticity Trade-offs in the Removal of Unethical Founders pp. 36 - 46

Lan Anh N. Ton, Rosanna K. Smith and Julio Sevilla

Acting Immorally to Self-Enhance: The Role of Diagnostic Self-Deception pp. 47 - 57

Sara Loughran Dommer

Knowledge, Morality, and the Appeal of Counterfeit Luxury Goods pp. 58 - 70

Ludovica Cesareo and Silvia Bellezza

Moral Wiggle Room through Ambiguity as a Foot in the Door: Can We Tap into Consumers’ (Illusions of) Prosociality for Good? pp. 71 - 81

Shoshana Segal and Geeta Menon

In Touch with Those in Need: How Touchscreen Devices Lead Consumers to Support Social Causes pp. 82 - 93

Aekyoung Kim, Hyojin Lee and Saerom Lee

From Sinners to Saints: How Redemption Stories Motivate Charitable Giving pp. 94 - 106

Eric Levy, Rishad Habib, Katherine White and Karl Aquino

Hidden Commitments and Future Opportunities: Implicit Moral Philosophies in Consumer Psychology pp. 107 - 117

Cait Lamberton, Martin P. Fritze, Ed Love, Amit Bhattacharjee, Philip Fernbach and Corey Cusimano

Volume 9, issue 4, 2024

Conflict, Radical Imagination, and Strategic Coalition Paradigms of Consumer Movements and Activism pp. 357 - 366

Jay M. Handelman and Henri A. Weijo

Strategic Interactions in Consumer Politics: Lessons from the Sociology of Social Movements pp. 367 - 377

James M. Jasper and Brayden G King

Media Censorship and Consumer Identity pp. 378 - 389

Polina Landgraf and Tami Kim

Front and Center: When Influencer Allyship Messages Empower the Disadvantaged pp. 390 - 402

Edith Shalev, Sarit Moldovan and Aronté M. Bennett

The Three Musketeers? The Roles of Authenticity, Justice, and Empathy in Consumer Responses to Brand-Issue Incongruence pp. 403 - 414

Serwaa Karikari, Michael A. Callow and Xingxing Zu

Why Consumers Boycott More Than Buycott: The Role of Perceived Instrumentality and Self-Enhancement pp. 415 - 426

Andy Li, Amna Kirmani and Rosellina Ferraro

Social Tipping Games: Experimental Paradigms for Studying Consumer Movements pp. 427 - 440

Žan Mlakar, Jan Willem Bolderdijk, Hans Risselada, Bob M. Fennis, Mengbin Ye, Lorenzo Zino and Ming Cao

Positioning Emotional Frictions within Socially Complicit Barriers to Social Change pp. 441 - 451

Paul Henry

Mobilizing for Cash-in-Use: Addressing the Gap in Neoliberalism Caused by Disruptive Innovations pp. 452 - 466

Pia A. Albinsson and Spencer M. Ross

Volume 9, issue 3, 2024

Being Human in the Age of AI pp. 235 - 240

Stefano Puntoni and Klaus Wertenbroch

How Artificial Intelligence Constrains the Human Experience pp. 241 - 256

Ana Valenzuela, Stefano Puntoni, Donna Hoffman, Noah Castelo, Julian De Freitas, Berkeley Dietvorst, Christian Hildebrand, Young Eun Huh, Robert Meyer, Miriam E. Sweeney, Sanaz Talaifar, Geoff Tomaino and Klaus Wertenbroch

Demographic Pricing in the Digital Age: Assessing Fairness Perceptions in Algorithmic versus Human-Based Price Discrimination pp. 257 - 268

Nofar Duani, Alixandra Barasch and Vicki Morwitz

Acceptance of Automated Vehicles Is Lower for Self than Others pp. 269 - 281

Stuti Agarwal, Julian De Freitas, Anya Ragnhildstveit and Carey K. Morewedge

Exploration and Exploitation in Consumer Automation: Visualizing IoT Interactions with Topological Data Analysis pp. 282 - 294

Thomas P. Novak and Donna L. Hoffman

The Effect of Variety in Past Consumption on Openness to Personalized Recommendation Services pp. 295 - 305

Sonia Seung-Eun Kim and Donald R. Lehmann

Prediction by Replication: People Prefer Prediction Algorithms That Replicate the Event Being Predicted pp. 306 - 318

Lin Fei and Berkeley Dietvorst

The Persuasive Power of AI Ingratiation: A Persuasion Knowledge Theory Perspective pp. 319 - 331

Umair Usman, TaeWoo Kim, Aaron Garvey and Adam Duhachek

Imperfectly Human: The Humanizing Potential of (Corrected) Errors in Text-Based Communication pp. 332 - 343

Shirley Bluvstein, Xuan Zhao, Alixandra Barasch and Juliana Schroeder

Giving AI a Human Touch: Highlighting Human Input Increases the Perceived Helpfulness of Advice from AI Coaches pp. 344 - 356

Yue Zhang, Mirjam A. Tuk and Anne-Kathrin Klesse

Volume 9, issue 2, 2024

Understanding the Past and Preparing for Tomorrow: Children and Adolescent Consumer Behavior Insights from Research in Our Field pp. 107 - 118

Deborah Roedder John, Cornelia (Connie) Pechmann and Lan Nguyen Chaplin

The Effects of Social Media Consumption on Adolescent Psychological Well-Being pp. 119 - 130

Elena Fumagalli, L. J. Shrum and Tina M. Lowrey

Neurodevelopmental Theories of Adolescent Decision Making: Overview and Implications for Consumer Behavior pp. 131 - 142

Elizabeth Beard, Vinod Venkatraman and Jason Chein

We’re on the Rise: How Social Movements Support Youth Well-Being pp. 143 - 154

Melissa G. Bublitz, Jennifer Edson Escalas, Lama Lteif, Gia Nardini, Laura A. Peracchio, Tracy Rank-Christman and Sophia Woodrow

Leveraging the Social World: A Recipe for Moving the Study of Children and Food Forward pp. 155 - 166

Margaret Echelbarger and Michal Maimaran

Mathematics Is Good for the Mind and Body: Children Make Better Food Choices after Solving Math Problems pp. 167 - 177

Mikyoung Lim, Annika Abell, Courtney Szocs and Dipayan Biswas

Impoverished Children and Consumption Adequacy pp. 178 - 186

Ronald Paul Hill and Sarah Mady

Priming Young Minds: The Appeal of Gambling Advertising to Children and Young People pp. 187 - 199

Raffaello Rossi and Agnes Nairn

Differential Effects of Parental Psychological Control on Boys’ versus Girls’ Smoking Development pp. 200 - 215

Zhiyong Yang

Facilitating Relationship-Building Online for Positive Adolescent Development pp. 216 - 226

Arianna R. Uhalde, Katherine M. Ross and Benjamin J. Houltberg

Educating for Adolescent Well-Being: Is It Time for Marketplace Literacy? pp. 227 - 234

Wendy Attaya Boland, Sonya A. Grier and Paul M. Connell

Volume 9, issue 1, 2024

Connecting the Plot Points: How Consumers Use and Respond to Narratives pp. 1 - 8

Anne Hamby and Jennifer Edson Escalas

We Will Rise: How Stories Unite Social Movements pp. 9 - 20

Melissa G. Bublitz, Samantha N. N. Cross, Lama Lteif, Gia Nardini, Laura A. Peracchio, Tracy Rank-Christman and Sophia Woodrow

When Brand Narratives Are Written in Metaphoric Terms, Can They Weaken Self-Brand Connections? pp. 21 - 31

Sydni Fomas Do, Martin Reimann, Alberto López and Raquel Castaño

Transported through Time: The Narrative Processing of Experiential Purchases pp. 32 - 45

Iñigo Gallo, Jennifer Edson Escalas and Sanjay Sood

(Un)Bothered by the Story’s Ambiguity: How Individual Differences in Consumers’ Need for Closure Affect Transportation and Brand Attitude in Narrative Ads pp. 46 - 57

Matthias Glaser, Yung Kyun Choi and Hans Baumgartner

Fact versus Fiction: Blending Storytelling with Product Attributes in Advertisements pp. 58 - 70

Rebecca Krause-Galoni and Derek D. Rucker

Connecting the Past and the Present: How Narrative-Based Representations Affect Perceptions of Brand Heritage pp. 71 - 82

Nathanael S. Martin, Noah VanBergen, T. Andrew Poehlman and Rashmi Adaval

Intimate Transportation: The Persuasive Role of Personal Narratives in Online Reviews pp. 83 - 94

Ana Valenzuela and Maria Galli

Narrative Agency pp. 95 - 105

Tom van Laer and Davide C. Orazi