Journal of the Association for Consumer Research

2016 - 2025

From University of Chicago Press
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Volume 5, issue 4, 2020

Scarcity and Consumer Decision Making: Is Scarcity a Mindset, a Threat, a Reference Point, or a Journey? pp. 358 - 364

Kelly Goldsmith, Vladas Griskevicius and Rebecca Hamilton

Scarcity and Cognitive Function around Payday: A Conceptual and Empirical Analysis pp. 365 - 376

Anandi Mani, Sendhil Mullainathan, Eldar Shafir and Jiaying Zhao

Monetary Scarcity Leads to Increased Desire for Assortment pp. 377 - 390

Anneleen Van Kerckhove, Renaud Lunardo and Gavan J. Fitzsimons

Overcoming Resource Scarcity: Consumers’ Response to Gifts Intending to Save Time and Money pp. 391 - 403

Alice Lee-Yoon, Grant E. Donnelly and Ashley V. Whillans

How Early-Life Resource Scarcity Influences Self-Confidence and Task Completion Judgments pp. 404 - 414

Chiraag Mittal, Juliano Laran and Vladas Griskevicius

Scarcity of Choice: The Effects of Childhood Socioeconomic Status on Consumers’ Responses to Substitution pp. 415 - 426

Debora V. Thompson, Ishani Banerji and Rebecca W. Hamilton

Risky Spending after Experienced Loss: The Moderating Effect of Socioeconomic Background pp. 427 - 438

André Hansla and Lars-Olof Johansson

Does Research on Scarcity Apply to Impoverished Consumers? pp. 439 - 443

Ronald Paul Hill

Cognitive and Affective Scarcities and Relational Abundance: Lessons from the Confluence of Extreme and Chronic Scarcities in Subsistence Marketplaces pp. 444 - 457

Madhubalan Viswanathan and Ashok K. Lalwani

Resource Scarcity Increases the Value of Pride pp. 458 - 469

Anthony Salerno and Brianna Escoe

How Do I Like My Chances (to Unfold)? Why Perceived Scarcity and Anticipated Hope Lead Consumers to Prefer Increasing Probabilities of Obtaining a Resource pp. 470 - 484

Julian Givi and Christopher Y. Olivola

“It Could Happen for Me … but How Good Can It Be?” Investigating the Relationship between Scarcity Beliefs, Similarity, and Perceived Value pp. 485 - 494

Elise Chandon Ince, Gustavo Schneider and Robyn A. LeBoeuf

Retraction pp. 495 - 495

Patti Williams, Nicole Verrochi Coleman, Andrea C. Morales and Ludovica Cesareo

Volume 5, issue 3, 2020

It’s About Time: A Call for More Longitudinal Consumer Research Insights pp. 240 - 247

Pradeep Chintagunta and Aparna A. Labroo

How Parental Love Received in Childhood Affects Consumers’ Future Financial Discipline pp. 248 - 258

Rajagopal Raghunathan, Zhiyong Yang and Deepa Chandrasekaran

Increasing Recruitment and Engagement with Time-Limited Financial Incentives pp. 259 - 270

Punam A. Keller, Kevin Hesselton and Kevin G. Volpp

Pay Me with Venmo: Effect of Service Providers’ Decisions to Adopt P2P Payment Methods on Consumer Evaluations pp. 271 - 281

Liang Huang, Anastasiya Pocheptsova Ghosh, Ruoou Li and Elise Chandon Ince

A Tale of Two Evaluations: The Dynamic Effects of Cause-Related Marketing pp. 282 - 290

Uzma Khan and Colton Pond

Does Practice Make Perfect? The Contrasting Effects of Repeated Practice on Creativity pp. 291 - 301

Melanie S. Brucks and Szu-Chi Huang

Predicting Changes in Patient Choice of Preventive Health Care after Celebrity Diagnoses pp. 302 - 310

Stacy Wood and Bryan Bollinger

The Motivating and Demotivating Effects of Negative Feedback on Cross-Domain Goal Pursuit Behaviors pp. 311 - 321

Alison Jing Xu, Shirley Y. Y. Cheng and Tiffany Barnett White

Children’s Variety Seeking in Food Choices pp. 322 - 328

Margaret Echelbarger, Michal Maimaran and Susan A. Gelman

Copy-Paste Prompts: A New Nudge to Promote Goal Achievement pp. 329 - 334

Katie S. Mehr, Amanda E. Geiser, Katherine Milkman and Angela L. Duckworth

She’ll Take Two: Relationship Interdependence and Negative Emotion in Everyday Choice for Others pp. 335 - 344

Sarah G. Moore, Gráinne M. Fitzsimons and Gavan J. Fitzsimons

The Communal Consumer: Longitudinal Evidence for the Distinction between Nurturing and Affiliative Motives pp. 345 - 355

Christopher Cannon and Derek D. Rucker

Volume 5, issue 2, 2020

Introduction to Special Issue: Trust in Doubt: Consuming in a Post-Truth World pp. 130 - 136

Robert V. Kozinets, Andrew D. Gershoff and Tiffany Barnett White

Consuming Information from Sources Perceived as Biased versus Untrustworthy: Parallel and Distinct Influences pp. 137 - 148

Laura E. Wallace, Duane T. Wegener and Richard E. Petty

Should We Trust Front-of-Package Labels? How Food and Brand Categorization Influence Healthiness Perception and Preference pp. 149 - 161

Gustavo Schneider and Anastasiya Pocheptsova Ghosh

Past the Privacy Paradox: The Importance of Privacy Changes as a Function of Control and Complexity pp. 162 - 180

James A. Mourey and Ari Ezra Waldman

Alexa, Can I Trust You? Exploring Consumer Paths to Trust in Smart Voice-Interaction Technologies pp. 181 - 205

Jonas Foehr and Claas Christian Germelmann

A World of Mistrust: Fake News, Mistrust Mind-Sets, and Product Evaluations pp. 206 - 219

Mina Kwon and Michael J. Barone

Role of Entertainment, Social Goals, and Accuracy Concerns in Knowingly Spreading Questionable Brand Rumors pp. 220 - 237

Sutapa Aditya and Peter R. Darke

Volume 5, issue 1, 2020

A Review and Framework for Thinking about the Drivers of Prosocial Consumer Behavior pp. 2 - 18

Katherine White, Rishad Habib and Darren W. Dahl

On Being the Tipping Point: Social Threshold Incentives Motivate Behavior pp. 19 - 33

Lalin Anik and Michael I. Norton

Selfish Prosocial Behavior: Gift-Giving to Feel Unique pp. 34 - 43

Julian Givi and Jeff Galak

When Does Altruism Trump Self-Interest? The Moderating Role of Affect in Extrinsic Incentives pp. 44 - 55

Uzma Khan, Kelly Goldsmith and Ravi Dhar

C2B: Motivating Consumer-to-Business Transactions through Environmental Appeals pp. 56 - 69

J. Ian Norris, Alexis M. Allen and John Peloza

Can Thoughts of Having Less Ever Promote Prosocial Preferences? The Relationship between Scarcity, Construal Level, and Sustainable Product Adoption pp. 70 - 82

Kelly Goldsmith, Caroline Roux and Anne V. Wilson

You Did What with My Donation?! Betrayal of Moral Mandates Increases Negative Responses to Redirected Donations to Donor-to-Recipient Charities pp. 83 - 94

Jeff Joireman, Mark Mulder, Yany Grégoire, David E. Sprott and Pavan Munaganti

Prosocial Behavior Reframed: How Consumer Mindsets Shape Dependency-Oriented versus Autonomy-Oriented Helping pp. 95 - 105

Moran Anisman-Razin and Liat Levontin

Does Mere Exposure to Beauty-Related Words Promote Prosocial Behavior? Exploring the Mental Association between Beauty and Prosociality pp. 106 - 116

Xiaojing Yang, Xiaoyan Deng and Amita Bhadauria

From Visitors to Donors: How and Why Funding Rates Vary over Time in All-or-Nothing Noninvestment Crowdfunding Projects pp. 117 - 127

Lucia S. G. Barros, Cesar Zucco, Eduardo B. Andrade and Marcelo Salhab Brogliato

Volume 4, issue 4, 2019

Introduction to Special Issue: Uncovering the Potential of Aesthetics and Design to Transform Everyday Life pp. 306 - 312

Vanessa M. Patrick, Laura A. Peracchio and Claudia Townsend

Collaborative Art: A Transformational Force within Communities pp. 313 - 331

Melissa G. Bublitz, Tracy Rank-Christman, Luca Cian, Xavier Cortada, Adriana Madzharov, Vanessa M. Patrick, Laura A. Peracchio, Maura L. Scott, Aparna Sundar, Ngoc (Rita) To and Claudia Townsend

Commentary: Art Ignites Change pp. 332 - 333

Caitlin Butler

Commentary: Project Row Houses: Arts, Culture, and Collective Creative Action pp. 334 - 335

Eureka Gilkey

Shared Aesthetics: A Commentary on Collaborative Art pp. 336 - 336

Henrik Hagtvedt

From Oldie to Goldie: Humanizing Old Produce Enhances Its Appeal pp. 337 - 351

Minkyung Koo, Hyewon Oh and Vanessa M. Patrick

The Effect of Packaging Perceptual Cues on Consumer Disposal Behavior of Partially Consumed Products pp. 352 - 362

Rong Huang, Darren W. Dahl, Shenyu Li and Qiong Zhou

Too Cute to Be Healthy: How Cute Packaging Designs Affect Judgments of Product Tastiness and Healthiness pp. 363 - 375

Benedikt Schnurr

Dressed to Impress: The Effect of Victim Attire on Helping Behavior pp. 376 - 386

Sergio W. Carvalho, Diogo Hildebrand and Sankar Sen

The Aesthetics We Wear: How Attire Influences What We Buy pp. 387 - 397

Keisha M. Cutright, Shalena Srna and Adriana Samper

The Influence of Product Aesthetics on Consumer Inference Making pp. 398 - 408

Cammy Crolic, Yanmei Zheng, JoAndrea Hoegg and Joseph W. Alba

Crazy-Funny-Cool Theory: Divergent Reactions to Unusual Product Designs pp. 409 - 421

Caleb Warren and Martin Reimann

Dynamic by Design: How Incorporating Dynamism in Advertising Affects Evaluations pp. 422 - 435

James A. Mourey and Ryan S. Elder

The Shape of Money: The Impact of Financial Resources on Product Shape Preference pp. 436 - 445

Yuwei Jiang, Lei Su and Rui Zhu

Volume 4, issue 3, 2019

Who Benefits from JACR? pp. 210 - 213

Joel Huber

Introduction to the Special Issue on Consumer Response to Big Innovations pp. 214 - 216

Page Moreau and Stacy Wood

Human or Robot? Consumer Responses to Radical Cognitive Enhancement Products pp. 217 - 230

Noah Castelo, Bernd Schmitt and Miklos Sarvary

The Doctor-of-the-Future Is In: Patient Responses to Disruptive Health-Care Innovations pp. 231 - 243

Stacy Wood and Kevin Schulman

How a New Product Idea Is Generated Impacts Market Desirability: Innovators’ Ideation Strategies and Innovation Success pp. 244 - 255

Maria Sääksjärvi and Katarina Hellén

Putting a Price on User Innovation: How Consumer Participation Can Decrease Perceived Price Fairness pp. 256 - 268

Ashley Stadler Blank and Lisa E. Bolton

Look at Me! Or Don’t…: How Mere Social Presence Impacts Innovation Adoption pp. 269 - 279

Lidan Xu, Ravi Mehta and Kelly B. Herd

To Buy or to Resist: When Upward Social Comparison Discourages New Product Adoption pp. 280 - 292

Jaeyeon (Jae) Chung and Leonard Lee

Dim or Bright? The Impact of Ambient Illuminance on Consumer Response to Innovative Solutions pp. 293 - 303

Chen Wang, Ravi Mehta, Rui (Juliet) Zhu and Jennifer J. Argo

Volume 4, issue 2, 2019

Introduction to Special Issue: Consumer Emotions in the Marketplace pp. 98 - 101

Michel Tuan Pham and Leonard Lee

Warm Hearts and Cool Heads: Uncomfortable Temperature Influences Reliance on Affect in Decision-Making pp. 102 - 114

Rhonda Hadi and Lauren Block

Being “Rational” Is Not Always Rational: Encouraging People to Be Rational Leads to Hedonically Suboptimal Decisions pp. 115 - 124

Xilin Li and Christopher K. Hsee

Cold Anticipated Regret versus Hot Experienced Regret: Why Consumers Fail to Regret Unhealthy Consumption pp. 125 - 135

HaeEun Helen Chun, Joowon Park and Manoj Thomas

Outsourcing Responsibility for Indulgent Food Consumption to Prevent Negative Affect pp. 136 - 146

Linda Hagen, Aradhna Krishna and Brent McFerran

The Freedom of Constraint: How Perceptions of Time Limitations Alleviate Guilt from Two-Phase Indulgent Consumption pp. 147 - 159

Ted Matherly, Anastasiya Pocheptsova Ghosh and Yogesh V. Joshi

Small Probabilistic Discounts Stimulate Spending: Pain of Paying in Price Promotions pp. 160 - 171

Chang-Yuan Lee, Carey K. Morewedge, Guy Hochman and Dan Ariely

What’s New Is Old Again: Nostalgia and Retro-Styling in Response to Authenticity Threats pp. 172 - 184

Jannine D. Lasaleta and Katherine E. Loveland

Rituals and Nuptials: The Emotional and Relational Consequences of Relationship Rituals pp. 185 - 197

Ximena Garcia-Rada, Ovul Sezer and Michael I. Norton

The Effect of Incidental Emotions on Judgments and Behavior in Unrelated Situations: A Review pp. 198 - 207

Robert S. Wyer, Ping Dong, Xun (Irene) Huang, Zhongqiang (Tak) Huang and Lisa C. Wan

Volume 4, issue 1, 2019

Introduction to the Special Issue: Goals and Motivation pp. 2 - 4

Uzma Khan, Ayelet Fishbach and Ravi Dhar

The Psychology of Multiple Goal Pursuit: Choices, Configurations, and Commitments pp. 5 - 12

Jessica Renee Fernandez and Arie W. Kruglanski

The Proper Mix: Balancing Motivational Orientations in Goal Pursuit pp. 13 - 20

James F. M. Cornwell, Becca Franks and E. Tory Higgins

You Don’t Blow Your Diet on Twinkies: Choice Processes When Choice Options Conflict with Incidental Goals pp. 21 - 35

Kelly Goldsmith, Elizabeth M. S. Friedman and Ravi Dhar

Restricting Choice Freedom Reduces Post-choice Goal Disengagement pp. 36 - 46

Jordan Etkin and Juliano Laran

Decisional Conflict Predicts Impatience pp. 47 - 56

Paul E. Stillman and Melissa J. Ferguson

On Metamotivation: Consumers’ Knowledge about the Role of Construal Level in Enhancing Task Performance pp. 57 - 64

Kentaro Fujita, Abigail A. Scholer, David B. Miele and Tina Nguyen

The Unique Role of Anger among Negative Emotions in Goal-Directed Decision Making pp. 65 - 76

Uzma Khan, Alexander DePaoli and Michal Maimaran

Leveraging Means-Goal Associations to Boost Children’s Water Consumption: Persuasion in a Four-School, Three-Month Field Experiment pp. 77 - 86

Szu-Chi Huang, Daniella Kupor, Michal Maimaran and Andrea Weihrauch

Evoking Goals to Be Responsible: When Political Cues Increase Utilitarian Choice pp. 87 - 96

Jessica Gamlin, Ping Dong, Aparna A. Labroo and Aaron Robinson