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Maladaptive Consumption: Definition, Theoretical Framework, and Research Propositions

Martin Reimann and Shailendra Pratap Jain

Journal of the Association for Consumer Research, 2021, vol. 6, issue 3, 307 - 314

Abstract: Maladaptive consumption represents potentially uncontrollable and self- and others-harming consumer choices to fulfill a desire for rewarding substances and behaviors. More recently, maladaptive consumption has emerged as a pivotal interest within consumer research, and a deliberation of current developments regarding consumers’ misuse of substances and their repetitive engagement in certain behaviors highlights its acute importance. After summarizing both long-standing and emerging types of maladaptive consumption, we review mounting evidence and provide a working definition and an integrative theoretical framework for understanding antecedents, types, explanations, and consequences of maladaptive consumption. Finally, we close with a limited identification of propositions and research themes that suggest avenues for future research.

Date: 2021
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