Is Religiosity a Barrier to Organ Donations? Examining the Role of Religiosity and the Salience of a Religious Context on Organ-Donation Decisions

Inbal Harel, Marcus Mayorga, Paul Slovic and Tehila Kogut

Journal of the Association for Consumer Research, 2022, vol. 7, issue 2, 235 - 245

Abstract: The disparity between the number of patients awaiting organ transplantation and organ availability increases each year. One of the chief obstacles to organ donation is religiosity. We examine the role of religiosity and other related beliefs in organ-donation decisions among Christians (studies 1 and 3) and Jews (study 2). In all samples, we found a significant interaction between religiosity and the salience of a religious context, manipulated by the order of the questions, such that religiosity (and specifically, extrinsic religion) was significantly associated with lower support for organ donations—but only when religious attitudes were elicited first, not when support for organ donation, or questions about other beliefs (study 3) appeared first. We examine possible mechanisms underlying this effect and discuss theoretical and practical implications of this finding to increase support for organ donations in both personal and policy decisions.

Date: 2022
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