Storm after the Quiet: How Marketplace Interactions Shape Consumer Resources in Collective Goal Pursuits
Alexander P. Henkel,
Johannes Boegershausen,
Robert Ciuchita and
Gaby Odekerken-Schröder
Journal of the Association for Consumer Research, 2017, vol. 2, issue 1, 26 - 47
Abstract:
Raising a child is a life project that involves setting goals, making plans, and acquiring the means to execute the plans. This article examines how families modify their goals, plans, and means after learning a child is disabled. An inductive investigation of nine families who have a child with hearing loss emphasizes the pivotal role of individual and collective consumer resources in attaining central well-being goals (e.g., social inclusion). Results show that consumer resources are partly endowed, yet dynamically shaped by marketplace interactions. These resource dynamics unfold in both positive (e.g., creating family routines) and negative (e.g., losing trust in service providers) ways. Typically, goal pursuit determines resource acquisition; however, in certain conditions, resource availability also can influence goal pursuit, with potentially detrimental outcomes. Fully appreciating consumer resource dynamics is crucial for understanding how consumers pursue life themes and projects for significant others and for the family as a collective.
Date: 2017
References: View references in EconPapers View complete reference list from CitEc
Citations:
Downloads: (external link)
http://dx.doi.org/10.1086/690463 (application/pdf)
http://dx.doi.org/10.1086/690463 (text/html)
Access to the online full text or PDF requires a subscription.
Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
HTML/Text
Persistent link: https://EconPapers.repec.org/RePEc:ucp:jacres:doi:10.1086/690463
Access Statistics for this article
More articles in Journal of the Association for Consumer Research from University of Chicago Press
Bibliographic data for series maintained by Journals Division ().