Phubbed and Alone: Phone Snubbing, Social Exclusion, and Attachment to Social Media

Meredith E. David and James A. Roberts

Journal of the Association for Consumer Research, 2017, vol. 2, issue 2, 155 - 163

Abstract: Preoccupation with our cellphones has irrevocably changed how we interact with others. Despite many advantages of smartphones, they may undermine both our in-person relationships and our well-being. As the first to investigate the impact of phubbing (phone-snubbing), the present research contributes to our nascent understanding of the role of smartphones in consumer behavior and well-being. We demonstrate the harmful effects of phubbing, revealing that phubbed individuals experience a sense of social exclusion, which leads to a heightened need for attention and results in individuals attaching to social media in hopes of regaining a sense of inclusion. Although the stated purpose of technology like smartphones is to help us connect with others, in this particular instance, it does not. Ironically, the very technology that was designed to bring humans closer together has isolated us from these very same people.

Date: 2017
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