Methodological Options for Collaborative Understanding of Impoverished Consumers

Ronald Paul Hill and Sanal Mazvancheryl

Journal of the Association for Consumer Research, 2026, vol. 11, issue 1, 29 - 38

Abstract: In this article, we discuss and provide feedback on various research protocols used to better understand critical issues in collaborations designed to solve impoverishment. Each method is treated individually, emphasizing its strengths and weaknesses for use across stakeholders. This analysis is couched in consumption adequacy, which was developed earlier to help researchers and policy makers collaboratively identify goods and services that make up the bundle of products necessary to lead a reasonable consumption quality of life. It includes housing that is protective from external elements and consistent with privacy needs and human functioning; clothing that is socially acceptable and appropriate for weather conditions; nourishing and sufficient food and drink; preventative and remedial healthcare; and personal growth opportunities through education, training, and jobs. This perspective supports data collection through collaborations that involve diverse stakeholders with different goals and objectives to reduce collective poverty.

Date: 2026
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