Information Provision, Market Incentives, and Household Electricity Consumption: Evidence from a Large-Scale Field Deployment

Steve Martin and Nicholas Rivers

Journal of the Association of Environmental and Resource Economists, 2018, vol. 5, issue 1, 207 - 231

Abstract: We evaluate a large-scale field deployment in which close to 7,000 households subject to time-of-using electricity pricing were provided with an in-home display that provides real-time feedback on electricity consumption and price. We find that receipt of the device results in a reduction in average electricity consumption of about 3%, with this effect roughly constant across hours of the day. We find evidence that households respond to this information in part by forming habits rather than adjusting their load-shifting behavior. We also find that real-time information has an ambiguous effect on household responsiveness to electricity prices, counter to existing literature where information increases responsiveness to price.

Date: 2018
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Citations: View citations in EconPapers (14)

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