The Impact of New Product Introductions on the Market Value of Firms

Paul K Chaney, Timothy Devinney () and Russell S Winer

The Journal of Business, 1991, vol. 64, issue 4, 573-610

Abstract: Although many mechanisms exist for the evaluation of new products, none have specifically examined the role that financial markets can play in measuring the impact of new products on firms. Using traditional event-study methodology, the present research provides a financial market-based analysis of the impact of new product introductions on the market value of firms. Copyright 1991 by University of Chicago Press.

Date: 1991
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Persistent link: https://EconPapers.repec.org/RePEc:ucp:jnlbus:v:64:y:1991:i:4:p:573-610

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