EconPapers    
Economics at your fingertips  
 

Consumers' Evaluation of New Products: Learning from Self and Others

Daniel McFadden and Kenneth Train ()

Journal of Political Economy, 1996, vol. 104, issue 4, 683-703

Abstract: When offered a new product whose attributes are unknown, customers can determine whether they like the product by trying it themselves or can wait to observe the experience of other customers who try the product. The authors specify a rational decision process and investigate the implications of learning from others on the sales of new products and the impact of advertising. Copyright 1996 by University of Chicago Press.

Date: 1996
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (34) Track citations by RSS feed

Downloads: (external link)
http://dx.doi.org/10.1086/262038 full text (application/pdf)
Access to full text is restricted to subscribers. See http://www.journals.uchicago.edu/JPE for details.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ucp:jpolec:v:104:y:1996:i:4:p:683-703

Access Statistics for this article

More articles in Journal of Political Economy from University of Chicago Press
Bibliographic data for series maintained by Journals Division ().

 
Page updated 2019-07-29
Handle: RePEc:ucp:jpolec:v:104:y:1996:i:4:p:683-703