Condition and tendencies of a public catering market development

Valentina Neganova () and Aleksandr Chirkov ()
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Aleksandr Chirkov: Institute of Economics, Ural Branch of the Russian Academy of Sciences

Economy of region, 2014, vol. 1, issue 1, 132 - 146

Abstract: A public catering system is one of the most perspective fields of the Russian economy for the last years. However, the positive dynamics of this field development is featured with competition strengthening in the market. The research of the public catering domestic companies competitiveness gets a special urgency in the modern conditions of Russia active integration in the world economy. The purpose of this paper is the review of a current situation and the tendencies definition of public catering market development of Yekaterinburg. During the research, next methods have been used: gathering and analysis of secondary information, system analysis, comparison method, monographic method, and statistical method. In the paper, the analysis of public catering market development at federal, regional and local levels is presented. The basic problems are revealed, and further development directions of the field in Yekaterinburg are offered. Research has shown that public catering market development occurs within the limits of the all-Russian tendencies: decrease in expenses for food in public catering companies; non-uniform distribution of public catering companies to the city territories; high degree of services analogousness. Working out of further development of Yekaterinburg public catering is offered by using marketing.

Keywords: public catering; competitiveness; relationship marketing (search for similar items in EconPapers)
Date: 2014
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