Yea-Saying in Contingent Valuation Surveys

R. K. Blamey, Jeffrey Bennett and M. D. Morrison

Land Economics, 1999, vol. 75, issue 1, 126-141

Abstract: A number of recent papers have provided estimates of willingness to pay derived in contingent valuation surveys exceeding those revealed in experimental or real-life markets. One possible explanation for the overestimation of values is the presence of yea-saying. With the objective of reducing the occurrence of yea-saying, a new elicitation format, referred to as the dissonance-minimizing (D M) format, is proposed. An empirical comparison of the DM format with the conventional dichotomous-choice (DC) format and the ambivalence-reducing polychotomous choice (PC) format suggested by Ready, Whitehead, and Blomquist (1995) is made. Results are encouraging for the DM.

JEL-codes: Q26 (search for similar items in EconPapers)
Date: 1999
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Citations: View citations in EconPapers (102)

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