Split-Sample Tests of "No Opinion" Responses in an Attribute-Based Choice Model

Eli P. Fenichel, Frank Lupi, John Hoehn () and Michael D. Kaplowitz

Land Economics, 2009, vol. 85, issue 2, 348-362

Abstract: Researchers using questionnaires to elicit preferences must decide whether to include response options that allow respondents to express "no opinion." Using a split-sample design, we explore the implications of alternative answer formats including and not including no-opinion responses in an attribute-based choice experiment. The results indicate that using multiple no-opinion responses may enable researchers to differentiate between respondents who choose no-opinion options due to satisficing and those expressing utility indifference. Existing literature suggests no-opinion responses may be treated as "no," but our results show treating no-opinion responses as "no" can yield substantially disparate preference estimates.

JEL-codes: C25 Q24 Q25 Q51 (search for similar items in EconPapers)
Date: 2009
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Citations: View citations in EconPapers (8)

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