Motivation Crowding and Participation in Agri-Environmental Schemes – The Case of the Austrian Öpul-Programme in Vineyards

Kieninger Pia Regina (), Gugerell Katharina (), Biba Vera, Auberger Isabella (), Winter Silvia () and Penker Marianne ()
Additional contact information
Kieninger Pia Regina: Dipl.-Ing. Dr., Institute of Agricultural and Forestry Economics, University of Life Sciences and Natural Resources Wien, Feistmantelstrasse 4, 1180Wien, Austria. Phone: +43 1 47654-73318, e-mail: pia.kieninger@boku.ac.at; Faculty of Geosciences and Environment, University of Lausanne, Lausanne, Switzerland.; Formerly member of the Institute of Integrative Nature Conservation research, BOKU.
Gugerell Katharina: Ass. Prof. Dr. ir., Montanuniverzität Leoben, Department of Mining Engineering and Mineral Economics, Franz-Josef-Strasse 18, 8700Leoben, Austria, Katharina.gugerell@unileoben.ac.at; University of applied sciences Salzburg, Department smart cities, Markt 136a, 5431Kuchl
Biba Vera: Gössl, GmbH., Morzger Straße 31, A-5020Salzburg, Austria; Formerly member of the Institute of Integrative Nature Conservation research, BOKU.
Auberger Isabella: Esterhazy Betriebe, GmbH., Esterhazy Platz 5, 7000Eisenstadt, Austria
Winter Silvia: Dipl.-Ing. Dr.nat.techn., Institute of Integrative Nature Conservation Research and Division of Plant Protection, University of Life Sciences and Natural Resources Vienna, Georg-Mendel-Straße 33, Wien, Austria; Formerly member of the Institute of Integrative Nature Conservation research, BOKU.
Penker Marianne: Univ. Prof. Dipl.-Ing. Dr.nat.techn., Institute for Sustainable Economic Development, University of Life Sciences and Natural Resources Vienna, Feistmantelstrasse 4, 1180Wien, Austria

European Countryside, 2018, vol. 10, issue 3, 355-376

Abstract: Viticulture has an effect on several ecosystem services, while it also is a sector critically affected by diverse ecological risks. Payments for agri-environmental services address several of these risks. Based on 77 interviews, we compare the motivational patterns of vintners participating and non-participating in the Austrian agri-environmental scheme ÖPUL to analyse mechanisms of motivation crowding. We identified three types of vintners that are motivated not only by “financial incentives” but also by a complex combination of different intersecting socio-psychological mechanisms – such as frame shifting by social learning or peer recognition reinforcing or control aversion and frustration with the administrative burden hindering the delivery of environmental services. More research is needed to understand how different strategies of risk governance, such as legal standards, information, capacity building, incentives and reflective discourse might be best combined to address different groups of farmers.

Keywords: Agri-environmental payments; motivation crowding; payment for ecosystem services; viticulture; risk governance; Austria; ÖPUL (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:eurcou:v:10:y:2018:i:3:p:355-376:n:1

DOI: 10.2478/euco-2018-0021

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