Study of Consumer Preferences of Regional Labeling. Slovak Case Study

Jaďuďová Jana (), Marková Iveta (), Vicianová Jana Hroncová (), Bohers Anna () and Murin Ivan ()
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Jaďuďová Jana: Department of Environmental Management, Faculty of Natural Sciences, Matej Bel University in Banská Bystrica, Tajovského 40, 974 01Banská Bystrica, Slovakia
Marková Iveta: Department of Environmental Management, Faculty of Natural Sciences, Matej Bel University in Banská Bystrica, Tajovského 40, 974 01Banská Bystrica, Slovakia
Vicianová Jana Hroncová: Department of Corporate Economics and Management, Faculty of Economics, Matej Bel University in Banská Bystrica, Tajovského 10, 975 90Banská Bystrica
Bohers Anna: Department of Environmental Management, Faculty of Natural Sciences, Matej Bel University in Banská Bystrica, Tajovského 40, 974 01Banská Bystrica, Slovakia
Murin Ivan: PhD., Department of Social Studies and Ethnology, Faculty of Arts, Matej Bel University in Banská Bystrica, Cesta na amfiteáter 1, 974 01Banská Bystrica, Slovakia

European Countryside, 2018, vol. 10, issue 3, 429-441

Abstract: The authors of the article consider regional labeling as a marketing tool which can contribute to the development of regional activities. These are focused mainly on traditional regional products and products. Their general popularity in prosperous regions is an important source of income for the inhabitants. In the less developed regions, it represents a significant stimulating tool of development. By means of a Slovak region of Gemer-Malohont as an example, the authors bring quantitative findings related to the preference of regional brands. They took into consideration the indicators of age, gender, education, monthly income and locality in connection with preference of regional products. They pointed to the fact that regional labeling has a mobilizing function to link and then jointly present its local activities. The behaviour of the population from the regions is an important recommendation for small producers and producers from less developed regions of Central Europe.

Keywords: local activities; regional products; regional label region of Gemer-Malohont; consumer preferences (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:eurcou:v:10:y:2018:i:3:p:429-441:n:4

DOI: 10.2478/euco-2018-0024

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