Music in the Tourism Offering of Rural Regions (The Case of Eastern Croatia)

Rudan Elena () and Stipanović Christian ()
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Rudan Elena: Ph.D., Associate Professor, University of Rijeka, Faculty of Tourism and Hospitality Management Opatija, Croatia
Stipanović Christian: Ph.D., Full Professor with tenure, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, Croatia

European Countryside, 2021, vol. 13, issue 3, 685-696

Abstract: Music is an important element of a destination’s integrated tourism product, especially in rural regions. This fact raises a variety of issues, in particular with regard to the tourism management of rural destinations. Answers are sought to questions on how music can be valorised to help create a distinctive tourism product, making it necessary to analyse the current state of the music offering before objectives can be set and concrete solutions, devised, to accomplish them. This paper explores the music offering of the rural regions of eastern Croatia and presents the results of a survey of the attitudes of destination managers (managers of tourist boards) in rural regions of eastern Croatia, with special emphasis on traditional music that is increasingly present and contributes to creating distinctive rural destinations (the valorisation of sound and music in the offering should also enhance the inclusion of music in promotion). The studied rural destinations of eastern Croatia are not developed in terms of tourism and their tourist accommodation capacities are very small. Music offering management, together with the valorisation and preservation of traditional values, could help them enhance their distinctiveness in the tourism market.

Keywords: rural tourism; music; eastern Croatia; tourism development (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:eurcou:v:13:y:2021:i:3:p:685-696:n:2

DOI: 10.2478/euco-2021-0036

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