The Image of the Czech Agriculture Based on the National Television News in the Period of Adaptation of Czechia Into the European Union: Regional Perspectives

Sucháček Jan (), Konečný Ondřej (), Wachowiak-Smolíková Renata () and Wachowiak Mark P. ()
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Sucháček Jan: Mendel University in Brno, Czechia
Konečný Ondřej: Mendel University in Brno, Czechia
Wachowiak-Smolíková Renata: Nipissing University North Bay, Canada
Wachowiak Mark P.: Nipissing University North Bay, Canada

European Countryside, 2023, vol. 15, issue 4, 616-632

Abstract: Agriculture represents one of the most important economic activities that co-creates the qualities of landscapes. While topics such as food production, land utilization, or the development of rural regions are typically taken into account when analysing agriculture, regionally differentiated media portrayals of agriculture constitute a largely innovative approach. The main objective of this paper is to analyse and interpret agriculture-oriented news about individual self-governing regions in Czechia that were broadcasted in the framework of the national TV reporting. The paper is conceived as a historical study of the creation of the image of agriculture in the period from 2004 to 2011, which we define as the period of adaptation of Czech agriculture to the EU. The article includes both quantitative and qualitative dimensions. In summary, the media portrayals of agriculture largely differ from real conditions in Czech self-governing regions. Important themes, such as common agricultural policy or organic farming, have been mostly ignored within regionally focused national TV coverage. On the contrary, TV news is typically focused on one or a few phenomena of unusual or negative character, which is consistent with the gatekeeping conception.

Keywords: self-governing regions; agriculture; TV news reporting; territorial image (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:eurcou:v:15:y:2023:i:4:p:616-632:n:9

DOI: 10.2478/euco-2023-0033

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