Female Leadership in Wine Tourism in Portugal

Pato Maria Lúcia (), Cunha Diana (), Barroco Cristina (), Cunha Conceição () and Kastenholz Elisabeth ()
Additional contact information
Pato Maria Lúcia: CERNAS-IPV Research Centre, Polytechnic Institute of Viseu, Research unit GOVCOPP, Portugal
Cunha Diana: Research Unit GOVCOPP, University of Aveiro Portugal
Barroco Cristina: Research Centre CISeD, Polytechnic Institute of Viseu, Portugal
Cunha Conceição: Research Unit GOVCOPP, University of Aveiro, Portugal
Kastenholz Elisabeth: Research Unit GOVCOPP, University of Aveiro, Portugal

European Countryside, 2024, vol. 16, issue 1, 110-133

Abstract: Based on data collected from managers of wine tourism businesses in rural areas in Portugal, this study highlights the equal potential of female leadership in wine tourism. Specifically, women’s profiles, management practices and leadership narratives were analyzed and contrasted with corresponding data reported by their male counterparts. Concerning personality traits, no statistical difference between men and women was identified, which was also the case for some management practices, with sustainability concerns being important for both male and female business managers. Differences were found in communication with markets, being dominated by online devices, particularly with social networks in the case of women. As for their leadership position, women further tend to prefer a shared management approach in opposition to a more individualist management style followed by men.

Keywords: Wine tourism; rural tourism; gender stereotypes; female leadership; business success; sustainable rural development; Portugal (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

Downloads: (external link)
https://doi.org/10.2478/euco-2024-0007 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:vrs:eurcou:v:16:y:2024:i:1:p:110-133:n:7

DOI: 10.2478/euco-2024-0007

Access Statistics for this article

European Countryside is currently edited by Milada Šťastná

More articles in European Countryside from Sciendo
Bibliographic data for series maintained by Peter Golla ().