Regional Food Preference and Awareness of Regional Labels in Vysočina Region (Czech Republic)

Chalupová Martina (), Prokop Martin () and Rojík Stanislav ()
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Chalupová Martina: College of Polytechnics Jihlava, Department of Economic Studies, Tolstého 16, 586 01 Jihlava, Czech Republic
Prokop Martin: College of Polytechnics Jihlava Department of Mathematics, Tolstého 16, 586 01 Jihlava, Czech Republic
Rojík Stanislav: Czech University of Life Sciences Prague, Faculty of Economics and Management, Kamýcká 129, 165 21 Prague 6-Suchdol, Czech Republic

European Countryside, 2016, vol. 8, issue 2, 109-122

Abstract: The article presents results of research on preference of the regional food in Vysočina Region in the Czech Republic, with main focus on awareness analysis of Vysočina regional labels. Presented findings are a part of longitudinal research that aims to analyse the evolution of Czech regional labels and their impact on regional development. The questionnaire survey was conducted between January and March 2015 on the sample of 819 respondents from the Vysočina Region. The data have been processed with correspondence analysis and showed that half of respondents prefer regional food, but the results differ in each district, the highest preferences were reported in Jihlava and Třebíč districts. Awareness of the regional labels is rising in comparison with results of the research in 2012. To test respondents’ knowledge they were asked to identify regional labels: two existing - VYSOČINA Regional Product®, Regional Food Vysočina Region and also nonexistent label From Our Region Vysočina. The awareness of regional labels was tested according to chosen sociodemographic factors: gender, age, residence in each district of the region and residence in town or village.

Keywords: Vysočina Region; regional food; regional labels; customer research; correspondence analysis (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:eurcou:v:8:y:2016:i:2:p:109-122:n:4

DOI: 10.1515/euco-2016-0009

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