Investment Decision-Making Behavior in the Era of Covid-19: An Analysis on the Basis of Mental Accounting, Loss Aversion Bias, and Risk Tolerance

Dita Rari Dwi Rinining Tyastuty (), Heryana Toni () and Basuki Teguh Iman ()
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Dita Rari Dwi Rinining Tyastuty: STIE Ekuitas Jln. PHH Mustofa 31 Bandung-West Java, Indonesia
Heryana Toni: Universitas Pendidikan Indonesia, Jln. Setiabudi 229 Bandung-West Java, Indonesia
Basuki Teguh Iman: STIE Ekuitas Jln. PHH Mustofa 31 Bandung-West Java, Indonesia

HOLISTICA – Journal of Business and Public Administration, 2023, vol. 14, issue 2, 33-42

Abstract: The era of Covid-19 is a condition that illustrates the uncertainty of national and world economic conditions, which encourages individuals to be able to manage their economy and finances. Therefore, this research aims to explain whether mental accounting, loss aversion bias, as well as risk tolerance can affect investment decision-making in the Covid-19 situation from the point of view of behavioral finance theory. The results of research using SEM PLS analysis show that Mental Accounting, Loss Aversion Bias, as well as Risk Tolerance, have an effect on investment decision-making. Based on behavioral finance theory, the results of the study illustrate that in the Covid 19 pandemic situation, individuals will generally respond to information received as a basis for making decisions by paying attention to the level of risk and optimizing the rate of return from the investment made.

Keywords: Mental Accounting; Loss Aversion Bias; Risk Tolerance (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:hjobpa:v:14:y:2023:i:2:p:33-42:n:3

DOI: 10.2478/hjbpa-2023-0014

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